Are You Accidentally Missing Out?

If you were to go to CopywritingCode.com and look at the lessons on the home page, they would probably look like any other blog posts: a few paragraphs with a link to read more if you want. But what you wouldn’t see is how long each lesson actually is… or the level of detail each […]

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Waiting for a Reason to Buy

Yesterday I was on the phone with a potential client. He has a very unique product (nothing to do with marketing, biz opp, real estate, weight loss, or anything like that) — and due to the nature of the product, he expects it will be quite viral. During our conversation, he told me his overriding […]

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Improve Sales by Taking Away Their Freedom

More choice is better… right? Wrong. That’s the conclusion of Barry Schwartz in The Paradox of Choice. Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy. Why Is This? It’s because if they make a decision, they […]

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