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	<title>Business Growth Strategies &#187; burning bridges</title>
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	<description>Ryan Healy on Copywriting, Advertising &#38; Business Growth</description>
	<lastBuildDate>Wed, 08 Feb 2012 16:48:12 +0000</lastBuildDate>
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		<title>The Bridge-Building Business</title>
		<link>http://www.ryanhealy.com/the-bridge-building-business/</link>
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		<pubDate>Sat, 09 Jan 2010 16:18:48 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[burning bridges]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[referrals]]></category>

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		<description><![CDATA[Every business owner is in the bridge-building business: one project (or sale) often leads to another. Think of every client not in terms of what you make today, but rather what youÂ might make in the future as a result of that client&#8217;s testimonial and referrals. Clients are the bridge between your present and your future. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Every business owner is in the bridge-building business: one project (or sale) often leads to another.</p>
<p>Think of every client not in terms of what you make today, but rather what youÂ <em>might</em> make in the future as a result of that client&#8217;s testimonial and referrals.</p>
<p><strong>Clients are the bridge between your present and your future.</strong></p>
<p>You want to be in the bridge-building business, not the bridge-burning business.</p>
<p>Every time you burn a bridge, you actually burn two of them. You first burn the bridge between you and your client. Then you burn the bridge your client might have built between you and a future client.</p>
<p>Which means anytime you burn a bridge you are literally burning the bridge to your <em>future!</em> Not a good plan.</p>
<p>In any project you take on, in every sale you make, always give your best effort, your best service &#8212; even when you don&#8217;t feel like it.</p>
<p>Build bridges; don&#8217;t burn them.</p>
<p>-Ryan M. Healy</p>
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