Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…
Continue readingThere are really only two ways to increase profits in your business. One way is to increase sales (assuming you can already generate a sale at a profit). The other way is to reduce your expenses. For some reason, the subject of increasing sales seems to hog all the attention. Cost cutting? It’s the ugly […]
Continue readingA couple weeks ago I ran a simple poll in the Product Creation Work Group. I asked the group members: “What is currently your biggest business problem?” Here were the results: As you can see, “Inconsistent cash flow” was the clear winner. A larger sample size might have produced a different result. But I’m willing […]
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