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	<title>Business Growth Strategies &#187; catalog copywriting</title>
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	<link>http://www.ryanhealy.com</link>
	<description>Ryan Healy on Copywriting, Advertising &#38; Business Growth</description>
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		<title>Catalog Copywriters Are Working Overtime</title>
		<link>http://www.ryanhealy.com/catalog-copywriters-are-working-overtime/</link>
		<comments>http://www.ryanhealy.com/catalog-copywriters-are-working-overtime/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 16:44:26 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Catalogs]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Getting Clients]]></category>
		<category><![CDATA[catalog copywriting]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[jay white]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=1022</guid>
		<description><![CDATA[
			
				
			
		
I don&#8217;t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them.
It&#8217;s really unbelievable.
I actually threw away a number of them before I realized how many I was getting&#8230; and decided it would make a good photo opp for my blog. Check out my current [...]]]></description>
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<p>I don&#8217;t know what exactly happened, but my mailbox is filling up with catalogs faster than I can get rid of them.</p>
<p>It&#8217;s really unbelievable.</p>
<p>I actually threw away a number of them before I realized how many I was getting&#8230; and decided it would make a good photo opp for my blog. Check out my current collection of holiday catalogs (about 2 weeks&#8217; worth)&#8230;</p>
<div id="attachment_1023" class="wp-caption aligncenter" style="width: 456px">
	<img class="size-full wp-image-1023" title="Holiday Catalogs" src="http://www.ryanhealy.com/wp-content/uploads/2009/11/holiday-catalogs.jpg" alt="A Sampling of Holiday Catalogs from 2009" width="456" height="342" />
	<p class="wp-caption-text">A Sampling of Holiday Catalogs I&#39;ve Received in Fall 2009</p>
</div>
<p>Given how many catalogs I&#8217;ve received, I&#8217;ve got to believe it&#8217;s a good time to be a catalog copywriter&#8230; or even a catalog merchant.</p>
<p>I got my start as a direct response copywriter writing copy for a hybrid catalog/Internet company. The annual catalog prompted many of the sales; incentives drove customers to place their orders on the web site.</p>
<p>Personally, I really enjoy catalog copywriting. Every block of copy is an exercise in brevity.</p>
<p>A year ago, I would have passed you on to Jay White so you could join his Catalog Copywriting Secrets membership site, but it hasn&#8217;t been available since February 2009. And there&#8217;s no indication when it will be available again (if ever).</p>
<p>In the mean time, just take a look at some of the company names on these catalogs and keep the catalogs you get in the mail. This will give you a good place to start.</p>
<p>You never know&#8230; it might be worthwhile to ring up some of these catalogers and see if they have any overflow work for freelancers.</p>
<p>-Ryan M. Healy</p>
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