by Ryan M. Healy on January 18, 2012
For experienced marketers, this may be old news, but the Harvard Business Review found that people who were made to feel special were three times more likely to want to buy a specific item. How, exactly, was this conclusion reached?
31 Tips for Working with Clients
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients.
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by Ryan M. Healy on May 31, 2011
What do psychopaths, scam artists, and con men all have in common? They’ve all been featured on this blog! In fact, I’ve written individual posts about each of these types of individuals and how to know when you’re dealing with one. Trouble is, these three articles were published over the course of three years (the [...]
How to Get Your First Real Copywriting Client in 14 Days or Less
I launched my freelance copywriting career on June 13, 2005. Much to my surprise, I landed three clients in the first two weeks. If you'd like to discover how I did it,
then click here now »
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by Ryan M. Healy on March 21, 2011
Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with [...]
How to Break Through Writer's Block and Write Winning Ads
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is.
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by Ryan M. Healy on June 5, 2008
During my career as a freelance copywriter, I’ve encountered a few exceptional negotiators and a handful of con men. How do you spot a con man? First, it helps to know the definition. According to Princeton’s WordNet, con man is short for “Confidence Man: a swindler who exploits the confidence of his victim.” With that [...]
Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.
Start Tracking Now! »
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