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Make Your Prospect Feel Special

For experienced marketers, this may be old news, but the Harvard Business Review found that people who were made to feel special were three times more likely to want to buy a specific item. How, exactly, was this conclusion reached?

A Brief Guide to Psychopaths, Scam Artists & Con Men

What do psychopaths, scam artists, and con men all have in common? They’ve all been featured on this blog! In fact, I’ve written individual posts about each of these types of individuals and how to know when you’re dealing with one. Trouble is, these three articles were published over the course of three years (the […]

7 Traits Scam Artists Have in Common

Scam artists aren’t always easy to spot at first glance, but once you know what to look for, they are much easier to identify. Here are 7 traits most scam artists have in common: 1. Likable, Confident Personality Most scam artists are actually very easy to like. This is one way they build trust with […]

How to Spot a Con Man

During my career as a freelance copywriter, I’ve encountered a few exceptional negotiators and a handful of con men. How do you spot a con man? First, it helps to know the definition. According to Princeton’s WordNet, con man is short for “Confidence Man: a swindler who exploits the confidence of his victim.” With that […]