Are You Accidentally Missing Out?

If you were to go to CopywritingCode.com and look at the lessons on the home page, they would probably look like any other blog posts: a few paragraphs with a link to read more if you want. But what you wouldn’t see is how long each lesson actually is… or the level of detail each […]

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Mark Shurtleff: A Case Study in Political Corruption

Have you ever wondered how all those boiler rooms in Utah get away with so much fraudulent behavior without any apparent repercussions? Answer: Mark Shurtleff, Utah’s Attorney General Some of the largest call centers in Utah have given Mark sizable campaign contributions (i.e., “protection fees”) over the years. For their contributions, they get carte blanche […]

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Do You Sell to the Mass Affluent?

For a few years back in 2005, 2006, and maybe even 2007, it became popular to sell the “mass affluent.” Why? Because there were lots of them… and… they had lots of disposable income to spend. But it seems the “mass affluent” may be dwindling. It may now be more accurate to call them the […]

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How Free Market Economics Really Works

While reading comments on Salty Droid’s blog, I came across one of the most cogent, well-written, and helpful comments I’ve ever seen on his blog. It was written by the user “Free Market Economics.” He said I could republish his comment, but that he preferred to stay anonymous. Here is his comment in full (keep […]

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