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Why Did You Lie to Me?
In late July I sent out a survey asking you what you’d like me to write more about. By far, the most popular choice for what I should write more about was “how-to posts.” More specifically, you told me you wanted me to write more about copywriting. Specific responses included “copywriting tips,” “secrets of good […]
Continue reading7 Tips for Maintaining and Growing Your Blog
It’s now been 4 years since I started the blog you’re reading right now. During that time, I’ve written more than 400 articles and received more than 5,000 comments. I’m not crushing any records, but I’m pleased with the results. Obviously, I’ve discovered quite a few lessons about blogging during that time. With that in […]
Continue readingBlog to Build an Audience
Some people blog to get good search engine rankings. But getting good rankings should not be an end in itself, but rather a means to an end. That’s because a first page ranking, by itself, does you very little good. Visitors search, they click, they read, they leave. Search engine visitors rarely return. They find […]
Continue readingTraffic Patterns – What Influences Traffic
Last week, I tried an experiment. Normally, I publish one or two or three blog posts a week. I hold back a lot of my ideas because I don’t want to email my list too much. But last week I wrote and published a blog post whenever I felt like it. I didn’t hold back. […]
Continue readingMy Motive for Creating Controversy
A couple weeks ago, I got an email from a fellow marketer and product launch manager Jeff Pezzella. He had read my Jeff Walker “damage control” post and had some questions for me. I gladly answered them. When I’d finished, I had the makings of another blog post. So rather than keep my answers private, […]
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