Affiliates Are Still Being Ripped Off

Affiliates are almost always at the mercy of affiliate programs and the people who run them. Why do I bring this up? Because many affiliate program managers are knowledgable, ethical, and honest. But I’ve discovered there are a few who are not. For example, I’ve discovered well-documented cases of affiliate skimming (where commissions are “skimmed” […]

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Even Heroes Need Extra Eyeballs

I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson. Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent. Keep in mind, Fried and Heinemeier are the founders […]

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Direct Mail Advertising – A Few Observations

Direct mail advertising is very different than online advertising. With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them. Plus, […]

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