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15 Common Copywriting Mistakes that Kill Conversions
If you’ve ever tried to write a direct mail letter, space ad, or any kind of written sales pitch (online or off), then you know from experience that it’s easy to make copywriting mistakes. And it’s easy to forget fundamental copywriting principles even if you’ve been writing copy for years. But here’s what most people […]
Continue readingWhy My Google AdWords Account Was Suspended & What I’m Doing About It
I’ve been suspended from Google AdWords since early September 2010. First, I got a vague warning in late August. Less than a week later, I was suspended. Here’s proof: I still don’t know exactly why I was suspended. I know it had to do with something on this domain. From what I was able to […]
Continue readingAre You Accidentally Missing Out?
If you were to go to CopywritingCode.com and look at the lessons on the home page, they would probably look like any other blog posts: a few paragraphs with a link to read more if you want. But what you wouldn’t see is how long each lesson actually is… or the level of detail each […]
Continue readingThe Hardest Part about Copywriting
The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers. To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do […]
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