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	<title>Business Growth Strategies &#187; copy critique</title>
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	<link>http://www.ryanhealy.com</link>
	<description>Ryan Healy on Copywriting, Advertising &#38; Business Growth</description>
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		<title>Auto-Tune Your Sales Copy!</title>
		<link>http://www.ryanhealy.com/auto-tune-your-sales-copy/</link>
		<comments>http://www.ryanhealy.com/auto-tune-your-sales-copy/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 19:32:46 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Critiques]]></category>
		<category><![CDATA[Antoine Dodson]]></category>
		<category><![CDATA[Auto Tune]]></category>
		<category><![CDATA[Cher]]></category>
		<category><![CDATA[copy critique]]></category>
		<category><![CDATA[Critique Service]]></category>
		<category><![CDATA[Funny News]]></category>
		<category><![CDATA[Internet Sensations]]></category>
		<category><![CDATA[Next Level]]></category>
		<category><![CDATA[Proof]]></category>
		<category><![CDATA[Special Offer]]></category>
		<category><![CDATA[Variations]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=3771</guid>
		<description><![CDATA[Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single &#8220;Believe.&#8221; (&#8220;Do you believe in life after love?&#8221;) Now, everybody&#8217;s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Have you noticed how many singers are using auto-tune these days?</p>
<p>I think it all started with Cher and her hit single &#8220;Believe.&#8221; (&#8220;Do you believe in life after love?&#8221;)</p>
<p>Now, everybody&#8217;s using auto-tune.</p>
<p>And while some music purists hate it, the singers love it!</p>
<p>After all, auto-tune makes them sound good even if they miss a note now and then.</p>
<p>In fact, auto-tune is so effective, it can turn ordinary citizens into Internet sensations!</p>
<p>For example, YouTube user &#8220;schmoyoho&#8221; auto-tunes the news. They look for funny news clips &#8212; and then turn those news clips into songs.</p>
<p><span id="more-3771"></span>It sounds silly (and it is), but when they auto-tuned Antoine Dodson in the summer of 2010, it instantly went viral.</p>
<p>To date, that video (and variations of it) have combined views totaling more than 100 million.</p>
<p>Here&#8217;s proof: <a href="http://www.youtube.com/watch?v=hMtZfW2z9dw" target="_blank">http://www.youtube.com/watch?v=hMtZfW2z9dw</a></p>
<p>Anyway, you might be wondering, what does any of this have to do with your sales copy?</p>
<p>Here&#8217;s the deal:</p>
<p><strong>I want to &#8220;auto-tune&#8221; your copy so it&#8217;s ready to make sales.</strong></p>
<p>You may have missed a few &#8220;notes&#8221; in your copy. I can spot those and &#8220;auto-tune&#8221; your copy so it&#8217;s as strong as possible.</p>
<p>So if you have a sales letter you&#8217;ve written that needs a tune-up, then I&#8217;d love to critique your copy and help you take it to the next level.</p>
<p>My normal rate for a copy critique is $599, and I have sold critiques at this price point.</p>
<p>But for the next 48 hours, you can order a <strong>copy critique for just $395</strong> &#8212; that&#8217;s $205 off my regular rate &#8212; <em>a 34% savings</em>.</p>
<p>Why the discount &#8212; and why now?</p>
<p>I spent almost all of September and part of October in Florida vacationing with my family.</p>
<p>I just got back to Denver this week, and I&#8217;m loading up my work schedule again.</p>
<p>So for me it&#8217;s simply a matter of &#8220;making up for lost time,&#8221; so to speak.</p>
<p><a href="http://www.ryanhealy.com/copy-critique" target="_blank">Click here now to get your discounted copy critique.</a></p>
<p>-Ryan M. Healy</p>
<p>P.S. The last time I ran a special offer on my copy critique service was October 2010, a full year ago.</p>
<p>If you&#8217;re interested, this will be the best time to take advantage of this offer:</p>
<p><a href="http://www.ryanhealy.com/copy-critique" target="_blank">http://www.ryanhealy.com/copy-critique</a><strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/hot-date-ugly-sales-letter/" rel="bookmark" title="February 14, 2010">Hot Date with an Ugly Sales Letter</a></li>
<li><a href="http://www.ryanhealy.com/why-you-need-another-pair-of-eyeballs/" rel="bookmark" title="March 20, 2010">Why You Need Another Pair of Eyeballs</a></li>
<li><a href="http://www.ryanhealy.com/copywriting-critiques-new-special-offer/" rel="bookmark" title="October 25, 2010">Copywriting Critiques: New Special Offer</a></li>
<li><a href="http://www.ryanhealy.com/is-your-sales-letter-good-enough/" rel="bookmark" title="November 22, 2011">Not Sure If Your Sales Letter Is Good Enough?</a></li>
<li><a href="http://www.ryanhealy.com/even-heroes-need-extra-eyeballs/" rel="bookmark" title="May 26, 2010">Even Heroes Need Extra Eyeballs</a></li>
</ul>
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		</item>
		<item>
		<title>Hot Date with an Ugly Sales Letter</title>
		<link>http://www.ryanhealy.com/hot-date-ugly-sales-letter/</link>
		<comments>http://www.ryanhealy.com/hot-date-ugly-sales-letter/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 17:16:47 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Critiques]]></category>
		<category><![CDATA[Bad Coughs]]></category>
		<category><![CDATA[copy critique]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Happy Valentine]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[Healy]]></category>
		<category><![CDATA[Hot Date]]></category>
		<category><![CDATA[My Wife And Kids]]></category>
		<category><![CDATA[Romance]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[Trouble Spots]]></category>
		<category><![CDATA[Ugly]]></category>
		<category><![CDATA[Valentine S Day]]></category>
		<category><![CDATA[valentine's day]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=1466</guid>
		<description><![CDATA[Happy Valentine&#8217;s Day! Since my wife and kids are sick today &#8212; bad coughs because of some respiratory bug &#8212; there won&#8217;t be a lot of romance going on here today. But I&#8217;m not going to let that stop me from cuddling up by the fire with another sales letter&#8230; maybe yours! ========================= I&#8217;m looking [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Happy Valentine&#8217;s Day!</p>
<p>Since my wife and kids are sick today &#8212; bad coughs because of some respiratory bug &#8212; there won&#8217;t be a lot of romance going on here today.</p>
<p>But I&#8217;m not going to let that stop me from cuddling up by the fire with another sales letter&#8230; <em>maybe yours!</em></p>
<p><strong>=========================<br />
I&#8217;m looking for a hot date with an ugly sales letter! Can<br />
you help? >>> <a href="http://www.ryanhealy.com/copy-critique">http://www.ryanhealy.com/copy-critique</a><br />
=========================</strong></p>
<p>As you may recall, I&#8217;m currently offering 8 copy critiques at 40% off the regular price. You pay only $300 for your copy critique.</p>
<p>Just yesterday I finished the first critique. He ordered it on Feb 8 and I finished it on Feb 13, well under my 14-day turn-around guarantee.</p>
<p><strong>Here are some relevant stats:</strong></p>
<ul>
<li>I inserted 18 comments right into his sales letter pointing out trouble spots and areas for improvement.</li>
</ul>
<ul>
<li>I wrote 2 new headlines for potential testing.</li>
</ul>
<ul>
<li>Plus, I wrote 1,397 words &#8212; <em>5 pages!</em> &#8212; of feedback that was sent in a separate document. (The sales letter was 2,512 words, including testimonials. I wrote more than HALF that in feedback.)</li>
</ul>
<p>Of course, I can&#8217;t guarantee a certain number of comments or headlines or pages when I do your critique.</p>
<p>But I <em>can</em> guarantee I will give you my best suggestions to strengthen your copy so you get more sales.</p>
<p>So what do you say?</p>
<p>For only $300 I&#8217;ll get all cozy with your sales letter and show you exactly what changes to make so you can romance more sales out of it.</p>
<p><a href="http://www.ryanhealy.com/copy-critique/">Click here to order your copy critique.</a></p>
<p>-Ryan M. Healy<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/copywriting-critiques-new-special-offer/" rel="bookmark" title="October 25, 2010">Copywriting Critiques: New Special Offer</a></li>
<li><a href="http://www.ryanhealy.com/is-your-sales-letter-good-enough/" rel="bookmark" title="November 22, 2011">Not Sure If Your Sales Letter Is Good Enough?</a></li>
<li><a href="http://www.ryanhealy.com/ben-settle-dirty-little-email-secret/" rel="bookmark" title="April 12, 2011">Ben Settle&#8217;s Dirty Little Email Secret</a></li>
<li><a href="http://www.ryanhealy.com/why-you-need-another-pair-of-eyeballs/" rel="bookmark" title="March 20, 2010">Why You Need Another Pair of Eyeballs</a></li>
<li><a href="http://www.ryanhealy.com/this-may-surprise-you-but/" rel="bookmark" title="January 18, 2008">This May Surprise You, But&#8230;</a></li>
</ul>
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		<item>
		<title>Why It Pays to Hire Experts</title>
		<link>http://www.ryanhealy.com/why-it-pays-to-hire-experts/</link>
		<comments>http://www.ryanhealy.com/why-it-pays-to-hire-experts/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:35:42 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Critiques]]></category>
		<category><![CDATA[Amount Of Time]]></category>
		<category><![CDATA[Big Picture]]></category>
		<category><![CDATA[Business Coach]]></category>
		<category><![CDATA[Clarity]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[Control Freak]]></category>
		<category><![CDATA[copy critique]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Discoveries]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[expert help]]></category>
		<category><![CDATA[Face]]></category>
		<category><![CDATA[Myopia]]></category>
		<category><![CDATA[Objective Feedback]]></category>
		<category><![CDATA[One Of Those Guys]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[Own Business]]></category>
		<category><![CDATA[Suspicions]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=1391</guid>
		<description><![CDATA[If you&#8217;re an entrepreneur, chances are you&#8217;re a control freak like me. One of those guys who wants to do everything himself. Say it with me: &#8220;I&#8217;m a control freak.&#8221; There. Feel better? I do. While I can appreciate the desire to do everything yourself&#8230; the desire to make sure everything is &#8220;just right&#8221;&#8230; I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>If you&#8217;re an entrepreneur, chances are you&#8217;re a control freak like me. One of those guys who wants to do everything himself.</p>
<p>Say it with me: &#8220;I&#8217;m a control freak.&#8221;</p>
<p>There. Feel better?</p>
<p>I do.</p>
<p>While I can appreciate the desire to do everything yourself&#8230; the desire to make sure everything is &#8220;just right&#8221;&#8230; I&#8217;ve also learned the value of paying for expert help.</p>
<p>Not every outsourcing experience has been perfect (they rarely are), but I can definitely say that outsourcing and paying for outside advice can be worth far more than you pay for it.</p>
<p>For instance, this past fall I hired a business coach to dig into my business and tell me what needed fixing. He called up my past clients to get objective feedback about my performance and the value of working with me.</p>
<p>When he was done, he compiled his discoveries and spent a good amount of time going over them with me.</p>
<p>Some of the things I learned I had only suspected &#8212; and the research confirmed my suspicions. Other things I didn&#8217;t expect at all &#8212; and the research uncovered new information.</p>
<p>Fortunately, all of it was valuable to me. Now I have much greater clarity about what I need to do to improve my business. And it&#8217;s clarity that I could not have achieved on my own, apart from the help of an expert.</p>
<p>That&#8217;s one of the problems of being a solopreneur. It can often be difficult to be objective about your own business because you&#8217;re so close to it. It can be even harder to find time to work <u>on</u> your business instead of working <u>in</u> it.</p>
<h2>Copywriting Myopia</h2>
<p>If you&#8217;re writing and editing your own copy, you can run into the same problems as a solopreneur does.</p>
<p>After looking at your copy for days, weeks, or even months, you can develop a form of copywriting myopia that prevents you from seeing the big picture &#8212; from correctly diagnosing what&#8217;s wrong with your copy and how to improve it.</p>
<p>Let&#8217;s face it. It&#8217;s next to impossible to be objective about our own work once we&#8217;ve invested so much of ourselves into it. And even though I&#8217;m a professional copywriter, I <em>still</em> get other copywriters to critique my work.</p>
<p>Sometimes all it takes is a new headline, or a subtle tweak, to make your sales copy really &#8220;pop.&#8221; And usually it&#8217;s the guy who&#8217;s not emotionally invested in the copy who can come up with the big insight that makes the difference.</p>
<p>If you have some sales copy that needs a second set of eyes, then <a href="http://www.ryanhealy.com/copy-critique/">click here to book a copy critique</a>. It could be one of the better decisions you make this year.</p>
<p>-Ryan M. Healy<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/is-your-sales-letter-good-enough/" rel="bookmark" title="November 22, 2011">Not Sure If Your Sales Letter Is Good Enough?</a></li>
<li><a href="http://www.ryanhealy.com/copywriting-critiques-new-special-offer/" rel="bookmark" title="October 25, 2010">Copywriting Critiques: New Special Offer</a></li>
<li><a href="http://www.ryanhealy.com/hot-date-ugly-sales-letter/" rel="bookmark" title="February 14, 2010">Hot Date with an Ugly Sales Letter</a></li>
<li><a href="http://www.ryanhealy.com/lack-of-money-problem/" rel="bookmark" title="December 14, 2009">Your Lack of Money Is a Money Problem (Or at Least You Think It Is)</a></li>
<li><a href="http://www.ryanhealy.com/auto-tune-your-sales-copy/" rel="bookmark" title="October 15, 2011">Auto-Tune Your Sales Copy!</a></li>
</ul>
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