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How Smart Marketers Name Products to Increase Sales
Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]
Continue readingThe Advice I Gave to a Young Copywriter
Last night I spoke with a young copywriter about a project he’s considering accepting. Naturally, he was excited about the project. He’s still getting experience and learning the craft, so just about any opportunity is exciting. But as he explained the details of the project to me, I spotted a few red flags. For example, […]
Continue readingDesperation as a Marker of Success
“How desperate are you?” asks Drayton Bird. “The more desperate you are, the better you are likely to do.” When I first got started as a freelance copywriter, I was certainly desperate. I had quit my job to become a financial planner. I kept trying to make it work from April 19 until June 12 […]
Continue readingA Few Thoughts on Snow, Focus & Motivation
I’m drinking a cup of coffee and typing at my computer. This is what I do eight hours a day, five days a week (the writing part, that is; I’m usually done with the coffee by 11 a.m.). Today is a little different because there’s a big storm system sitting over Denver. It’s dropping all […]
Continue readingHow to Get My Print Newsletter for Free
I publish a print newsletter periodically throughout the year. My newsletter is free. But I only to send it to past, current, and potential clients. So:
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