copywriter

How to Use a Swipe File

by Ryan M. Healy

in Advertising,Case Studies,Copywriting

A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview [...]




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Copywriters: Guilty as Charged?

by Ryan M. Healy

in Advertising,Copywriting,Ethics

After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times [...]




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12 Questions with Copywriter Stephen Dean

by Ryan M. Healy

in Copywriting,Interviews,Personal

[Note: If you're a freelance copywriter, and you're looking for interview questions to ask your client, then check out Interview Questions for Copywriters. Otherwise, keep reading and enjoy! -Ryan] A few months ago, I came up with 12 questions for copywriter Stephen Dean to answer. Well, “stuff” got in the way. Stephen went on vacation. [...]




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