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Don’t Be Like This “Barking Copywriter” Who Doesn’t Deliver
Long-term client relationships are not unlike marriages. They can work well for years, but at some point the client may decide he wants to try a different relationship. That’s okay. It’s a natural part of the business cycle. One of my clients stuck with me for more than four years. I was on a monthly […]
Continue readingThe Influence of Technology on Copywriters
I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.
Continue readingBen Settle’s Weird Copywriting Tips – Part 1
Today marks the beginning of a 4-part series of copywriting questions and answers with Ben Settle. At first, I thought I would publish everything in a single post. But then I saw how much Ben wrote! 5,049 words, to be exact. A bit much for a single blog post. So after discussing it with Ben, […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
Continue readingClaude Hopkins Great Mistake
Claude Hopkins was one of the greatest copywriters of the 20th Century. He documented his development as a copywriter and the advertising principles he discovered in two books: My Life in Advertising and Scientific Advertising. In Chapter 18 of My Life in Advertising, Hopkins reveals what he calls his “great mistake.” And what was that […]
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