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The Simple Competitive Advantage Hidden in Payment Methods

One way to distinguish yourself in the market is to accept more (or fewer) methods of payment than your competitors do. Costco distinguishes itself by accepting only cash, check, or debit. By doing this, they eliminate merchant fees and pass on the savings to their customers. It’s inconvenient, but the inconvenience comes with a benefit: […]

How to Save 20% on Your Next Copywriting Project

This may be one of the strangest posts I’ve ever published. Here’s why: I’m currently looking for 1-3 “special” copywriting projects. These projects will be “special” because I will not accept payment for them in U.S. dollars. What’s more, if you book me for one of these special projects, you can expect to save about […]