Posts tagged as:

Copywriting

Vote for Your Favorite Headline

by Ryan M. Healy

in Copywriting, Split-Testing

Right now, I’m toying around with a few different headlines for my Copywriting Code membership site.
In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive.
With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t get much [...]




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Are Pen Names Ethical?

by Ryan M. Healy

in Business, Case Studies, Ethics

Last week I received an email from a concerned blog reader. He writes:
Hey Ryan,
How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent.
Thanks for taking the time to read [...]




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They Sent This Email Not Once, But Twice…

by Ryan M. Healy

in Copywriting, Email, Examples

Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable.
Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner.
What’s interesting is that almost NOBODY does this. The thinking [...]




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3 More Good Reasons to Attend the Direct Marketing Master Class

by Ryan M. Healy

in Advertising, Internet Marketing, Seminars

If you’re thinking about attending the Copywriting & Direct Marketing Master Class on April 12, 2010, but you’re still on the fence, then here are 3 more good reasons you should attend.
Reason #1:
I’m going to be there.
In fact, I’ve already booked my flight into Chicago O’Hare International Airport (ORD), and I’ve made my hotel reservation.
Reason [...]




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The Hardest Part about Copywriting

by Ryan M. Healy

in Copywriting, Lessons, Split-Testing

The hardest part about copywriting is not the writing part. That’s actually fairly easy once you get started. What’s hard is getting your copy to convert prospects into customers.
To say I’ve written a lot of copy during the last eight years is an understatement. And I’m continually surprised by how well some pieces do compared [...]




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