Posts tagged as:

Copywriting

A Little Direct Response Gold

by Ryan M. Healy

in Advertising, Copywriting, Interviews, Lessons

Do you know Drayton Bird?
In direct response marketing, he’s a living legend.
After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather).
Plus, Drayton’s experience runs the gamut.
He’s helped small businesses, of course, but much [...]

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Direct Mail Advertising – A Few Observations

by Ryan M. Healy

in Advertising, Copywriting, Internet Marketing

Direct mail advertising is very different than online advertising.
With direct mail, you have to find or compile a list of people who will be a good fit for your offer. The people you mail may or may not be interested in your product or service. They’ve never asked for you to contact them.
Plus, to complicate [...]

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Why It Pays to Hire Experts

by Ryan M. Healy

in Business, Copywriting, Critiques

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself.
Say it with me: “I’m a control freak.”
There. Feel better?
I do.
While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve also learned the value [...]

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2 Steps to Writing Gut-Wrenching Copy

by Ryan M. Healy

in Copywriting, Lessons

Here is a guest post from copywriter David Tendrich. You can learn more about David by reading the author bio included at the end of his article. Enjoy! -Ryan
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What is gut-wrenching copy? It’s controversial. It pushes reality. It inspires.
It’s the kind of copy that, while you read it, your mind thinks, “What? Is that really [...]

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How Timed Essays Helped Me Become a Stronger Writer

by Ryan M. Healy

in Copywriting, Lessons, Productivity

In high school, I joined the newspaper staff as soon as they would let me, and I took all the honors English classes I could. I was in love with reading and writing — I couldn’t get enough of it.
In honors English we would read a book every two weeks (usually a classic), then write [...]

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