Most Popular Content on Copywriting Code

I just did a 13-month look back at CopywritingCode.com to see what content has been the most popular during that time period. The results surprised me because the most popular content was added back in January and April 2010 — rather than November or December 2009. (Older articles have a natural advantage over newer articles […]

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Copywriting Critiques: New Special Offer

Early this year I ran a special offer on copywriting critiques and limited the special offer to just 8 people. All 8 of those have now been claimed. So I updated my copy critique page with a brand NEW offer. This particular special offer is limited to the first 3 people only. And just like […]

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Vote for Your Favorite Headline

Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t […]

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Are Pen Names Ethical?

Last week I received an email from a concerned blog reader. He writes: Hey Ryan, How do you reconcile Ryan Healy’s core value of honest copy with the _________ persona? Don’t get me wrong, I understand the concept of pen and stage names, but am not aware of a marketing equivalent. Thanks for taking the […]

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They Sent This Email Not Once, But Twice…

Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]

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