Auto-Tune Your Sales Copy!

Have you noticed how many singers are using auto-tune these days? I think it all started with Cher and her hit single “Believe.” (“Do you believe in life after love?”) Now, everybody’s using auto-tune. And while some music purists hate it, the singers love it! After all, auto-tune makes them sound good even if they […]

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Why You Need Another Pair of Eyeballs

I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]

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