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Famous John Caples Headline Revived in Email Marketing
I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]
Continue readingThe Fastest Way to Replace Your Income Online
Many people today have been laid off from their jobs and are currently unemployed. Many more will be laid off within the next couple years and find themselves in the same position. As the pool of available jobs dries up, savvy individuals will try to generate a part-time or full-time income on the Internet. They […]
Continue readingThey Sent This Email Not Once, But Twice…
Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]
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How Far Is Too Far in Advertising?
There is a huge dichotomy in advertising. On the one hand you’ve got the pressure to perform: to make your advertising as profitable as you possibly can. On the other hand you’ve got the pressure to be ethical: to be as honest as possible in your advertising. Last week I raised the issue of using […]
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