David Ogilvy

How to Use a Swipe File

by Ryan M. Healy

in Advertising,Case Studies,Copywriting

A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview [...]




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Stuck on a Sales Letter? Then Do This…

by Ryan M. Healy

in Advertising,Case Studies,Copywriting

Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you [...]




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David Ogilvy’s Most Famous Headline

by Ryan M. Healy

in Advertising,Case Studies,Copywriting

David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this [...]




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A Little Direct Response Gold

by Ryan M. Healy

in Advertising,Copywriting,Interviews,Lessons

Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, [...]




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