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Drayton Bird: How to Become a Better Copywriter & Marketer
There’s a set of three videos you ought to have this year. They are not bird-watching videos… they are Drayton Bird videos, in which he teaches you How to Write (and Persuade) Better. In case you don’t know who Drayton Bird is, let me paint a brief picture of the man:
Continue readingWhat If You Run Out of Creative Ideas? [Book Review]
Howard Luck Gossage is one of the great unsung advertising heroes of the 20th Century. I didn’t know this until recently when I read Changing the World Is the Only Fit Work for a Grown Man by Steve Harrison. I picked up a copy on Drayton Bird’s recommendation, and I wasn’t disappointed. It’s a remarkable […]
Continue readingDavid Ogilvy’s Creative Process for Writing Sales Copy
A few days ago, Sean B. Alger sent me the following tweet. It was a bit cryptic. I thought he’d written a post in which he’d described himself as a lousy copywriter. Turns out, he had linked to an old David Ogilvy letter in which Ogilvy had described himself as a lousy copywriter.
Continue readingDrayton Bird’s Top 20 Business Lessons
Imagine that you’ve been in business for 30 years or longer. As you look back on the good years and bad, what are the key lessons that stick out to you? What are the things that made the difference? While you may not have been in business for 30 years — or even 10 — […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
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