Posts tagged as:

Desire

Copywriters: Guilty as Charged?

by Ryan M. Healy

in Advertising, Copywriting, Ethics

After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes:
As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times out [...]




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Why It Pays to Hire Experts

by Ryan M. Healy

in Business, Copywriting, Critiques

If you’re an entrepreneur, chances are you’re a control freak like me. One of those guys who wants to do everything himself.
Say it with me: “I’m a control freak.”
There. Feel better?
I do.
While I can appreciate the desire to do everything yourself… the desire to make sure everything is “just right”… I’ve also learned the value [...]




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