- Home
- Direct Mail
Joe Polish ‘Insane Offer’ IS Crazy [Direct Mail Review]
I’ve been on Joe Polish’s mailing list for a few years now. Not his email list — rather his physical mailing list. In case you don’t know who Joe Polish is, he’s a Dan Kennedy student who made a name for himself by helping carpet cleaners grow their businesses. He now hosts meetings and mastermind […]
Continue readingA Direct Mail Package So Bad They Had to Send It Twice
I recently received two copies of the same direct mail package on the same day. When I opened the first package and pulled out the letter, I discovered that two gentlemen named Jeff Vacek and Ken Preuss had “reserved a free seat” for me to “personally attend” their “Info Marketing Millions Ultimate Blueprint Event.” I […]
Continue readingSales Letter Surgery
Yesterday I finished a rewrite of a financial sales letter that didn’t pull quite as well as expected. The original version was 3,143 words. The new version is 5,422 words — a 72% increase. Today I finished expanding a fundraising letter from two pages to four. At first, we thought we’d keep it to two […]
Continue readingDirect Mail DOA – Can’t Health Care Companies Do Better than This?
A few weeks ago I received an oversized envelope with four heavy-stock “postcards” inside. The first postcard said “Mother.” The word was printed over top of the face of a mother. The second postcard said “Daughter” over the face of a daughter. The third said “Sister” over the face of a sister. The fourth card […]
Continue readingThe Influence of Technology on Copywriters
I recently contributed to a collaborative article to be published in a direct marketing newsletter. The article explores how technology has influenced copywriters and the art of copywriting. Here’s how I responded to the questions.
Continue reading