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Gary Halbert’s Newsletters in Chronological Order
TheGaryHalbertLetter.com contains a wealth of information for copywriters and direct marketers. But if you’ve ever tried to read through the archive of newsletters in chronological order, you know it’s much easier said than done. That’s why I was pleasantly surprised to discover that a fellow marketer had taken the time to create an “online index” […]
Continue readingWhy My Google AdWords Account Was Suspended & What I’m Doing About It
I’ve been suspended from Google AdWords since early September 2010. First, I got a vague warning in late August. Less than a week later, I was suspended. Here’s proof: I still don’t know exactly why I was suspended. I know it had to do with something on this domain. From what I was able to […]
Continue readingAre You Lifting Your Kilt for Google?
I’ve been a fan of Google for a long time. Here’s why: 1. They are better at search than any other search engine. 2. They have the best PPC advertising platform (Adwords). 3. And they offer all kinds of useful tools for free — Google Analytics, Website Optimizer, Google Docs, Gmail, etc. But even with […]
Continue readingHow to Use a Swipe File
A well-organized swipe file is as good as gold in the hands of a skilled copywriter. But while many copywriters and entrepreneurs know how to spot winning ads, very few know how to go about building, organizing, and using a swipe file to write stronger copy faster. This is the subject of a recent interview […]
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