Recently I’ve noticed that some restaurants are playing word games. Instead of offering “pizza,” they’re offering “flatbreads,” even though the two are virtually indistinguishable. But it does change customers’ perceptions. Pizza is an inexpensive food for Friday nights. But stone-fired artisan flatbread… that sounds fancy, and possibly worth paying a little extra for. It is […]
Continue readingA client hired me to write two different financial packages to be tested to his list. I came up with the most compelling hooks I could… worked on each letter for 3+ weeks… put as much into the letters as I could… and then turned them in. The client loved them. Even the people in […]
Continue readingI publish a print newsletter periodically throughout the year. My newsletter is free. But I only to send it to past, current, and potential clients. So:
Continue readingI started my first business blog on Typepad. I called it “On Copywriting.” It was about copywriting, advertising, and marketing. But because I’m a freelance copywriter, I attracted mostly other freelance copywriters as readers. In January 2008, I started my new blog here at RyanHealy.com. I decided to reposition my blog to focus on business […]
Continue readingI am a copywriter. More to the point, I am a freelance direct response copywriter who writes sales letters, manages product launches, and blogs about business growth. I make about 90% of my gross income from fees, commissions, and retainers for writing direct response sales copy for clients. But this year, I hope to change […]
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