When Selling on Price Backfires

A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I […]

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‘Tis the Season to Tell Lies?

Do you have kids? If you do, then you’ve probably already faced the age-old moral dilemma of what you tell your kids about Santa Claus. In my experience, most parents choose to tell their kids that Santa Claus is real, and that he really does travel around the world in a sleigh pulled by reindeer […]

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