Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:
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In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are [...]
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have. Click here to get more details about Copywriting Code » |
How the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want [...]
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As you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox [...]
Even the best copywriters sometimes get stuck for words and struggle to write winning ads. But what if there was a surefire way to smash through writer's block and write winning copy almost every single time? Good news -- there is. Click Here to Read the Complete Article » |
I have an iPhone. Only my immediate family members and closest friends know the number. I often leave my iPhone in the car when I’m out. I rarely ever use it to access my email; rarer still that I use it to access the Internet. In fact, my brothers tease me because of how little [...]
Every freelancer should read this report BEFORE they start accepting clients. And then re-read it again after they’ve had a few. This could easily save smart freelancers from getting ripped off and spinning their wheels with deadbeat clients. Click Here to Get the 31 Tips » |
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