I love Google. I really do. They’re true Internet pioneers. But lately, I’m becoming a bit disillusioned with Google. They’re becoming more difficult to work with, more heavy-handed in their application of rules, less responsive to customer feedback. Case in point: Recently Google banned my ads promoting a long-form sales letter on this blog that [...]
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Gmail recently introduced a powerful new feature called Priority Inbox. The whole goal of Priority Inbox is to help you see your urgent and important emails first — so they don’t get buried in an avalanche of less important offers, newsletters, and subscriptions. I’ve just activated Priority Inbox in my own Gmail account and I [...]
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As a list owner, I feel a certain responsibility to you, my dear reader. Therefore, it’s my goal to provide you with rich content mixed with occasional offers for products and services that may benefit you. Obviously, if I endorse somebody else’s product or service as an affiliate, then that means I’ve either purchased the [...]
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In the middle of a big project right now, hence my lack of blogging lately. But I thought I’d share one little tip with you that I’ve recently discovered. If you’re working with a client or partner on a project, and you want to strengthen a subject line or email or headline or whatever — [...]
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After reading my post about Internet Marketing on Life Support, a reader sent me a private email. He writes: As copywriters do we (as a profession) play a part in the current situation? People buy (are lured) into bad situations with these scammers based on what they read on the sales page… which nine times [...]
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