Even Heroes Need Extra Eyeballs

I’m reading a great book called Rework by Jason Fried and David Heinemeier Hansson. Rework is a collection of brief one-page and two-page business lessons. You can plow through five or 10 chapters at a time and feel inspired, stimulated, and rejuvenated. It’s time well spent. Keep in mind, Fried and Heinemeier are the founders […]

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Why You Need Another Pair of Eyeballs

I’ve been part of a meet-when-we-feel-like-it mastermind group for two or three years now. One way that we help each other is by critiquing each other’s letters and ads. There are no formal rules or expectations. If we have time to critique an ad, we do. And if we don’t have time, we don’t. Pretty […]

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