by Ryan M. Healy on October 4, 2010
Last week, I watched the season premiere of The Middle, a sitcom about a middle-class American family living in middle America. In the first episode of the second season, Frankie, played by Patricia Heaton, gets on a kick to be more punctual and proactive with her family. Of course, based on her poor track record, [...]
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by Ryan M. Healy on September 14, 2010
A salesman representing a brand name car shop knocked on our door to sell us discounted oil changes. The offer was fairly good as far as offers go. You pay for a certain number of oil changes up front and the cost of each one is substantially below retail. All good and fine. But I [...]
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by Ryan M. Healy on January 18, 2010
Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
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by Ryan M. Healy on June 5, 2008
During my career as a freelance copywriter, I’ve encountered a few exceptional negotiators and a handful of con men. How do you spot a con man? First, it helps to know the definition. According to Princeton’s WordNet, con man is short for “Confidence Man: a swindler who exploits the confidence of his victim.” With that [...]
Need a Copy Critique?
Copy critiques are probably one of the least sexy ways of increasing online sales. And yet a good copywriting critique can pay off in spades, both in lower customer acquisition costs, as well as healthier profits.
Book Yours Now »
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