by Ryan M. Healy on January 25, 2011
If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz [...]
Web Copy That Sells! How to Write Direct Response Copy for Online Sales
Discover how to write web copy that increases online conversions, sells more products, and fattens your profits -- no matter how little writing experience you have.
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by Ryan M. Healy on December 31, 2009
If you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). [...]
2-Step Process for Getting More Clients
Getting booked solid with clients is actually not as hard as it seems. Let me share with you a simple 2-step process that I have used for more than five years.
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