Does the World Really Need Another Copywriting Book?

If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]

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Updated: Copywriting Check List

If you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.” Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills). […]

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