Does the World Really Need Another Copywriting Book?

Ryan M. Healy — Tue, 25 Jan 2011 22:29:13 +0000

If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject…

Scientific Advertising by Claude Hopkins
The Robert Collier Letter Book by Robert Collier
Tested Advertising Methods by John Caples
The Ultimate Sales Letter by Dan Kennedy
Breakthrough Advertising by Eugene Schwartz

With so many perennial favorites, does the world really need another copywriting book?

Having just reviewed Ray Edwards’ new book Writing Riches, I can confidently answer that question in the positive.

The biggest drawback to so many of the classics is that they were written during a time before the advent of the Internet.

As you know, the Internet has changed everything.

It hasn’t changed the principles of salesmanship, of course, but it has certainly changed the mechanisms, devices, and techniques we use to sell.

What I like about Writing Riches is that it breaks down the process of writing copy for the web into an easy-to-follow sequence of steps. And each chapter is like a succinct “mini-course.”

Inside, you’ll find “mini-courses” on writing sales letters, headline writing, bullet writing, email marketing, writing PPC ads, and even writing copy for product launches.

The best part: Writing Riches is only $14. And if you visit the link below, you’ll find out how you can get a $197 gift from Ray as a thank-you for purchasing the book.

Click Here to Get Writing Riches for $14 And Get Your Free Gift

-Ryan M. Healy

P.S. Although I did get a review copy of the book back in November, I don’t get anything for making this recommendation. If you are a copywriter… or if you simply want to make more money from your copy… then Writing Riches will be worth far more than the $14 you’ll invest in it.Similar Posts:

Updated: Copywriting Check List

Ryan M. Healy — Thu, 31 Dec 2009 16:28:37 +0000

If you’re on my email list, then you already have my copywriting check list — what I have in the past called the “Conversion Booster Check List.”

Just this week I spent some time reviewing it, adding new items to the list, and dressing it up just a little bit (with my meager design skills).

The PDF is now a 39-Point Copywriting Check List that you can use to review and strengthen online sales letters and opt-in pages. And I’ve also included check boxes so you can print out the list and actually physically check off each step.

It’s much improved over the previous version.

Did I mention this check list is free when you join my email list? You can get it here:

FREE: 39-Point Copywriting Check List

-Ryan M. HealySimilar Posts:

Business Growth Strategies » free gift

Does the World Really Need Another Copywriting Book?

Updated: Copywriting Check List