Today marks the beginning of a 4-part series of copywriting questions and answers with Ben Settle. At first, I thought I would publish everything in a single post. But then I saw how much Ben wrote! 5,049 words, to be exact. A bit much for a single blog post. So after discussing it with Ben, […]
Continue readingAs Google Adwords becomes less viable for your average direct response marketer, it only makes sense to look for alternative sources of targeted traffic. After all, the more diversified your sources of traffic, the less any single source of traffic can negatively impact your business. If 90% or more of your sales come from Google […]
Continue readingDo you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]
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