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Writing Warm-Ups: How to Turn on Your “Writing Mind”
Have you ever had so many big writing projects in front of you that you just couldn’t seem to get started? I have. Having too many writing projects often causes indecision. (“Where do I start?”) And big writing projects are sometimes overwhelming. (“How am I going to get this done?”) Put the two together and […]
Continue readingGet Your Copywriting Questions Answered… for Free
My friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]
Continue readingDavid Ogilvy’s Great Headline Heist!
David Ogilvy is one of the most famous names in advertising. And the headline he wrote to sell Rolls-Royce cars is nearly as famous. Here is what Ogilvy wrote: At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock But did you know Ogilvy didn’t actually write this […]
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