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Klaviyo Misattributing Revenue?

Here’s an interdasting story from a client… In September one of my retainer clients decided to move their primary ecommerce email list from being managed internally to being managed by an outside agency. Up to that point, the list had been on Maropost and revenue tracking had been handled by Google UTMs. The agency, on […]

Dear Google, Please Take Me Off Your Dumb Mailing List

Google sent me yet another direct mail letter. They really, really want me to sign up for AdWords. They even offered me a $100 advertising credit if I’ll chip in $25 of my own. See for yourself…

Bad Month? How to Survive Lean Times in Copywriting

Today I want to answer a customer’s question. So let’s open up the mailbag and see what we find. Ah, here’s a good question from A.B. He’s been going through a rough patch in his copywriting business and needs some advice…

I’m No SEO Guru, But…

…I’ve been able to get fairly decent rankings for a few competitive keyword phrases in multiple markets. Each month, I get thousands of visitors from Google, Yahoo, and Bing. (90%+ is from Google.) One site gets more than 4,000 organic search visitors monthly. Another gets more than 2,000. So my friend Markus Allen interviewed me […]

Google Tax: Could French President Hollande Be that Stupid ?

There’s what’s called the Google stupid tax — what you pay when you try PPC advertising without the proper education. And now there could be an actual Google tax. I already had low expectations for François Hollande. Apparently, he is not one to disappoint. He is currently exploring the idea of taxing Google anytime they […]

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