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Tag Archives forGroupon

Better Approach than Groupon? A Denver Restaurant Case Study

Lynndell Epp is the founder and owner of Mail Masters here in Denver. Just this month he published an interesting case study about a Mexican restaurant in Denver. This particular Mexican restaurant was slow. They needed more customers. They had tried multiple marketing programs, all of which had failed. (I’m not sure what they tried, […]

5 Business Predictions for 2012

So 2012 has arrived, and with it thousands of business predictions for the new year. One blog post in particular links out to 300+ Internet marketing predictions for the new year (!!). My track record, while not perfect, has been fairly accurate. And so, once again, I’ll venture a few modest business predictions for the […]

How I Managed to Spend a Month on the White Sand Beaches of Florida

About seven or eight years ago I bought AWAI’s Accelerated Program for Six-Figure Copywriting. I still have the magalog that sold me on buying the program. When I got it in the mail, I literally blocked out the next evening to read it. So when I got home from work the following day, I sat […]

Lifestyle Design, Product Creation and Profit Sharing

Sorry I’ve been more quiet than normal lately. I’ve been blogging once or twice a week over on the BoostCTR blog, not to mention blogging on my survival site, blogging on the Paid On Time blog, and writing copy for clients. So there’s been a lot going on. I have a few things I’d like […]

How to Sell Money at a Discount

One reason for Groupon’s meteoric success (and the success of similar mob coupon services) is because they’re selling money at a discount. If I offered to give you $20 if you gave me $10, you’d take that offer as many times as you possibly could. That is the basic premise for many of the offers […]