Posts tagged as:

headlines

Hot Date with an Ugly Sales Letter

by Ryan M. Healy

in Advertising, Business, Copywriting, Critiques

Happy Valentine’s Day!
Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today.
But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours!
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I’m looking for a hot date [...]

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Do Questions Work as Headlines?

by Ryan M. Healy

in Copywriting, Examples, Lessons

One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley.
Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. As [...]

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