headlines

Should a Direct Marketing Magazine Have Boring Headlines?

by Ryan M. Healy on August 16, 2011

Irony of ironies: Direct Marketing News has the most boring headlines ever. Here are samples from the cover of the August 2011 issue…


Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.  Get Your Free Facebook Training Here »

Ben Settle’s Weird Copywriting Tips – Free PDF Download

by Ryan M. Healy on April 21, 2011

Ben Settle is one of the most talented copywriters I know. And so I was thrilled when he agreed to do an in-depth copywriting Q&A interview here on my blog. If you already read all 4 parts, then you know Ben delivered a ton of valuable copywriting tips, many of which you won’t find anywhere [...]


Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

Vote for Your Favorite Headline

by Ryan M. Healy on September 1, 2010

Right now, I’m toying around with a few different headlines for my Copywriting Code membership site. In fact, my plan is to rewrite the headline and restructure the entire sales letter to be more persuasive. With that in mind, I’ve decided to do something COMPLETELY different. Rather than do a split-test (since the site doesn’t [...]


Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

Hot Date with an Ugly Sales Letter

by Ryan M. Healy on February 14, 2010

Happy Valentine’s Day! Since my wife and kids are sick today — bad coughs because of some respiratory bug — there won’t be a lot of romance going on here today. But I’m not going to let that stop me from cuddling up by the fire with another sales letter… maybe yours! ========================= I’m looking [...]


Which Half of Your Advertising Is Wasted?
John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But thanks to technology, it's now easy to know which half of your advertising is working... and which half isn't. That's because LinkTrackr reveals the profitablity of ALL your advertising.  Start Tracking Now! »

Why I Think of Ben Settle Every Time I Take a Shower

by Ryan M. Healy on January 21, 2009

Damn that Ben Settle. Every time I take a shower I end up thinking of him. And no, it’s not what you think. You see, about two years ago I discovered Ben Settle’s blog. At the time, he and I had never met or spoken with each other. But I loved his style and became [...]


Free Facebook Training w/ Perry Marshall
Struggling to get your Facebook campaigns to work? Check out Perry Marshall and Thomas Meloche's free Facebook training series. They reveal what you're doing wrong... and the 5 critical stages of a profitable Facebook campaign.  Get Your Free Facebook Training Here »

← Previous Entries