Unexamined Opinions

The world is full of unexamined opinions. If you doubt this statement, here’s how to prove it to yourself: Educate yourself deeply on just about any subject, then go engage somebody in a discussion. After that discussion, go have another. And another. And another. Over the course of these discussions with your friends and family […]

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Why Official Stories Are Risky

One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first […]

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Now, Let’s Talk about Jesus…

Well, now I’ve done it. I probably offended half my list last week by using Hitler to make a point. Lest there be any confusion… I made a simple comparison with an infamous person to make a point: Marketers should keep their promises. No more, no less. And yet I got critical comments, emails, and […]

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