Drayton Bird: “The Best TV Ad Ever”

While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. […]

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How to Get Inside Your Prospect’s Head

As you might already know, I’m currently looking for any questions you may have about how to grow your copywriting business. Tammy responded late last night. Although she’s not currently looking for clients, she still asked an excellent question. Here it is: What steps do you take to learn every single thing you can about […]

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