by Ryan M. Healy on March 10, 2008
Fact #1: Words can be copyrighted; ideas can’t. Fact #2: Original ideas are about as rare as 10-karat diamonds. “Idea theft,” as I’ve called it in the title of this post, has been on my mind for a couple of reasons. The first incident happened a few months ago when a good friend of mine [...]
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by Ryan M. Healy on March 6, 2008
Nearly everybody deals with inertia at some point. The law of inertia says this: things at rest tend to stay at rest; things in motion tend to stay in motion. Nobody is immune to this law. Maybe this is why whenever John Carlton writes a sales letter, he imagines his prospect as a fat slob [...]
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