Milk Inspiration for All Its Worth

You can’t plan inspiration. But sometimes it just happens. And when it does, I strongly recommend you milk it for all its worth. When you’re inspired, it’s almost as if you’re under a magical spell that makes creative work practically effortless. So, when inspiration strikes, don’t let anything or anyone break that spell! Doesn’t matter […]

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Stuck on a Sales Letter? Then Do This…

Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]

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