Famous John Caples Headline Revived in Email Marketing

I subscribe to a variety of email lists that focus on marketing, economics, and stock trading. Some I subscribe to because of genuine interest in the subject matter. Others I subscribe to as a form of research for my copywriting. Anyway, one of the things I like to do is watch which subject lines get […]

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Does the World Really Need Another Copywriting Book?

If you’ve been a student of copywriting for any length of time, chances are you’ve encountered most of the classic books on the subject… Scientific Advertising by Claude Hopkins The Robert Collier Letter Book by Robert Collier Tested Advertising Methods by John Caples The Ultimate Sales Letter by Dan Kennedy Breakthrough Advertising by Eugene Schwartz […]

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Basic Sales Appeals Go on Forever

On page 110 of How to Make Your Advertising Make Money, John Caples writes: Techniques change, but basic sales appeals go on forever. Therefore, when you are searching for an idea to sell your product or service, don’t forget to review the ideas that have been successful in the past. I’ve gotten some great ideas […]

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Stuck on a Sales Letter? Then Do This…

Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]

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A Classic Today, Rare Book Tomorrow

I’ve recently been on a book binge, buying up some volumes I’ve been intending to buy, but postponing. Part of my reasoning is I’d rather pay $20 to get a used classic book now, than pay hundreds of dollars later when it’s considered a rare book. Perfect example: For the last year, I’ve been searching […]

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