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Ken McCarthy’s Half-Off Book Sale

Ken McCarthy is raising money for Hurricane Sandy relief. So he’s running a half-off book sale. 100% of proceeds to go to relief efforts on the east coast. At the link below you’ll find six titles, four of which are still in stock:

Ken McCarthy More Dangerous Than Salty Droid?

The Salty Droid dropped a bombshell this week by publishing select portions of a private phone call between Andy Jenkins and Jeff Walker in which they say some things that are not especially flattering for their public image. I guess it could be argued that “all PR is good PR,” but in this case I […]

Drayton Bird: “The Best TV Ad Ever”

While I was in Chicago for Ken McCarthy’s System Seminar, I had the opportunity to meet Drayton Bird. He’s incredibly bright. And he’s got a wicked sense of humor. Anyway, he says the best TV ad ever is this one advertising the Volkswagen Beetle. It’s from 1964. A few things stand out to me: 1. […]

A Little Direct Response Gold

Do you know Drayton Bird? In direct response marketing, he’s a living legend. After all, not many can say they worked with David Ogilvy. And not many can claim being the top trainer for the biggest direct marketing agency in the world (Ogilvy & Mather). Plus, Drayton’s experience runs the gamut. He’s helped small businesses, […]

Internet Marketing on Life Support

Are Internet marketing “gurus” just a den of thieves? And is Internet marketing itself now on life support as a result of their unethical business practices? The reason I ask these questions is because recent events have forced me to ask them. Internet marketing “gurus” are being called out left and right, new advertising rules […]