English-Speaking Dummies

As a copywriter, I see my fair share of language faux-pas. More often I’m witness to the complete butchering of words. The oblivious perpetrators leave them piled up in a bloody mess. It’s gruesome to see. Anyway, here are a few of the incorrect usages I’d like to see stricken from the English language.

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Turning Research into Sales Copy

In my last post, I showed you 7 different ways to research a copywriting project. And while you can immediately use that information to research your next project, it’s helpful to know what to do with all the information you dig up. That’s why I’m going to show you how to turn your research into […]

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