How to Declare a Winner in a Direct Mail Test

When you are testing two direct mail pieces against each other, it is not always easy to determine a winner. Unless, of course, you are basing it solely on initial responses. One piece brings in 42 orders; the other brings in 55. You have a winner! Or do you?

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Read This If You Have an aMember Site

My friend and aMember expert Ken Gary has just released his “brand new” reporting plugin for aMember sites. It’s called: amReports I say it’s “brand new” because he’s actually been working on it for more than 6 months. A handful of beta testers (including me) have been putting it through the paces and making sure […]

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