It all started on July 1 when the topic #moonfruit started trending on Twitter. Within a matter of hours, “moonfruit” was more popular than Michael Jackson.

Naturally, people on Twitter started to notice. Tweets started showing up all over the place saying “WTF is #moonfruit?” After all, what could possibly be more popular than Michael Jackson the week of his death?

A Twitter Campaign with Staying Power

So here’s the scoop.

Moonfruit is a web design company. They decided to give away 10 MacBook Pros on Twitter, one a day for 10 days. And all you have to do to enter is tweet #moonfruit.

Turns out, the campaign caught on like wildfire, and #moonfruit has been the #1 trending topic on Twitter for 48 hours now. I don’t think I’ve EVER seen a topic trend that long in the #1 spot. Pretty amazing.

I’ve seen other guys run contests on Twitter, and they’re usually fairly successful. But usually there is only one prize, or the duration of the contest is hours instead of days. There’s some buzz, but it doesn’t last.

Two things Moonfruit has done differently:

1. Give away a high-value prize.
2. Give away 10 prizes.

This is what has made the campaign go viral. The campaign has created so much buzz that news of it is moving off Twitter and has been covered on popular sites like Mashable and Brand Republic.

As a direct response marketer, the key question I want to know is: Will Moonfruit be able to turn all this attention into new business?

How to Enter the Moonfruit Contest…

If you’re on Twitter, you too can tweet for a chance to win a MacBook Pro. Simply tweet this:

Celebrate 10 years of Moonfruit and win a MacBook Pro http://bit.ly/96bxC #moonfruit

Of course, you can tweet whatever you want, so long as you include the #moonfruit hash tag.

And, while you’re at it, you can follow me @healymonster.

-Ryan M. Healy

P.S. Happy 4th of July! Enjoy the holiday weekend, and stay safe.

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