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Creative Promotion: Tax Relief Weekend
As you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox […]
Continue readingHow to Stand Up When You Get Smacked Down
Got a tough question in my inbox today… Hi Ryan, I have a question I can only ask a copywriter/marketer who is a parent. See, since I don’t have kids, I have a different kind of pressure to face than you do. Recently my main laptop crashed, which erased my entire product launch information. While […]
Continue readingWhat Marketers Can Learn from Hitler
Most marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both […]
Continue readingFree Targeted Traffic with New Twitter Tool
As Google Adwords becomes less viable for your average direct response marketer, it only makes sense to look for alternative sources of targeted traffic. After all, the more diversified your sources of traffic, the less any single source of traffic can negatively impact your business. If 90% or more of your sales come from Google […]
Continue readingThey Sent This Email Not Once, But Twice…
Just about all practitioners of direct response marketing know: When a piece is mailed twice, it’s most likely profitable. Well, the same thing is true for email. When you see the same email — with the same subject line — sent out twice, it’s probably a winner. What’s interesting is that almost NOBODY does this. […]
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