How Some Silly Email Rules Increased Sales by 679% in 30 Days

Let me tell you a story… Starting on January 1st of this year I began publishing an article a day, five days a week, on my blog. Each time I published a new article, I would email my list a short excerpt with a link back to my blog. I did this for 3 months […]

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Marketing Tactics That Work Today But Not Tomorrow

If a marketing tactic works today, but may not work a year or two from now, should you still use it? If you find a loophole in Google’s ranking algorithm, should you exploit it — even though the loophole may be closed within a week or a month or a year? Sometimes the slight advantage […]

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