Abercrombie’s Offensive Ads: Controversy is Smart Business

We don’t get angry at Lane Bryant for only offering plus-sized clothing for women. We don’t criticize them for not catering to “skinny people.” We don’t get angry at Justice for only offering clothing for tween girls. We don’t criticize them for not catering to boys… or babies… or adults. So why is everybody up […]

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What Marketers Can Learn from Hitler

Most marketers suck. Here’s what I mean: They dish out BIG benefits, HUGE promises, and OUTRAGEOUS claims in their sales pitches… and then… fail to deliver. I was recently reminded of this when a client told me about “the biggest piece of crap I have been sold” (his words, not mine). He and I both […]

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