<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Business Growth Strategies &#187; marketing</title>
	<atom:link href="http://www.ryanhealy.com/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ryanhealy.com</link>
	<description>Ryan Healy on Copywriting, Advertising &#38; Business Growth</description>
	<lastBuildDate>Fri, 10 Feb 2012 17:53:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Is It Ever a Good Idea to Mix Politics and Marketing?</title>
		<link>http://www.ryanhealy.com/mix-politics-and-marketing/</link>
		<comments>http://www.ryanhealy.com/mix-politics-and-marketing/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 15:53:12 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Aaron Wall]]></category>
		<category><![CDATA[Drayton Bird]]></category>
		<category><![CDATA[EADIM]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[John Donne]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New Clients]]></category>
		<category><![CDATA[Occupy Movement]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Taxes]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Travis Campbell]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=3866</guid>
		<description><![CDATA[Everybody is talking about the merits and disadvantages of mixing politics and marketing, and by &#8220;everybody&#8221; I mean two people in particular. On Google+ Travis Campbell asks: Are you willing to put your brand at risk to stand for what you believe in? Aaron Wall does great work, and is someone I&#8217;ve learned a lot [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Everybody is talking about the merits and disadvantages of mixing politics and marketing, and by &#8220;everybody&#8221; I mean two people in particular.</p>
<p>On Google+ <a href="https://plus.google.com/112700909765184888427/posts/iak1iXTqV2m" target="_blank">Travis Campbell asks</a>:</p>
<blockquote><p>Are you willing to put your brand at risk to stand for what you believe in? <a href="http://www.seobook.com">Aaron Wall does great work</a>, and is someone I&#8217;ve learned a lot from. How do you react to this? Is this something you&#8217;d consider?</p></blockquote>
<p><a href="http://www.ryanhealy.com/wp-content/uploads/2011/11/aaron-wall-occupy.png" target="_blank"><img src="http://www.ryanhealy.com/wp-content/uploads/2011/11/aaron-wall-occupy-300x129.png" alt="aaron wall occupy 300x129 Is It Ever a Good Idea to Mix Politics and Marketing?" title="aaron-wall-occupy" width="300" height="129" class="aligncenter size-medium wp-image-3868" /></a></p>
<p>When I saw Travis&#8217;s question and the accompanying image, I was immediately reminded of a post I wrote three and a half years ago. In that post, I asked <em><a href="http://www.ryanhealy.com/does-transparency-hurt-business/" target="_blank">Does Transparency Hurt Business?</a></em></p>
<p>Of course, there are many opinions on the answer to this question. My opinion? Transparency is a good thing &#8212; even if that means talking about <a href="http://www.ryanhealy.com/the-dream-stealer-i-wish-i-had-listened-to-or-how-i-lost-30000-on-a-dumb-business-opportunity/" target="_blank">your own mistakes</a> or issues that polarize people.</p>
<p><span id="more-3866"></span></p>
<h2>Taxes, Government &#038; Fraud&#8230; Oh, My!</h2>
<p>In case you hadn&#8217;t noticed, I intentionally talk about things I support and things I disagree with, including bad government policies, excessive taxation, and fraudulent marketing practices.</p>
<p>So a small banner stating &#8220;I Support the Occupy Movement&#8221; is fairly innocuous, especially compared to some of the things I&#8217;ve written about.</p>
<p>For proof I haven&#8217;t shied away from &#8220;hot button&#8221; topics, you can peruse these posts (if you haven&#8217;t already):</p>
<ul>
<li><a href="http://www.ryanhealy.com/taxes-kill-business/" target="_blank">How Taxes Kill Business</a></li>
<li><a href="http://www.ryanhealy.com/internet-marketing-life-support/" target="_blank">Internet Marketing on Life Support</a></li>
<li><a href="http://www.ryanhealy.com/why-government-hates-small-business/" target="_blank">Why the Government Hates Small Business</a></li>
<li><a href="http://www.ryanhealy.com/internet-sales-taxes-and-government-fairness/" target="_blank">Internet Sales Taxes and Government Fairness</a></li>
</ul>
<p>My business seems to be doing fine in spite of my views on business, marketing, and politics.</p>
<p>Actually, that&#8217;s not quite correct. I know for a fact I&#8217;ve attracted new clients <em><u>because of</u></em> my views. And potential clients I may have offended probably would not have been a good fit for me anyway.</p>
<h2>&#8220;A Narrow Focus on Marketing Stunts Your Thinking&#8221;</h2>
<p>As luck would have it, Drayton Bird wrote about politics and marketing on Sunday, November 6th, a few short days after Travis had posted his question on Google+.</p>
<p>Apparently, Drayton received some criticism from a fellow speaker a couple weeks ago. This person advised Drayton to stop writing about politics and focus solely on writing about marketing.</p>
<p>Drayton responded by writing a blog post. He titled it <a href="http://drayton-bird-droppings.blogspot.com/2011/11/politics-and-marketing-why-i-wont-shut.html" target="_blank">&#8220;Politics and marketing: why I won&#8217;t shut up no matter how much it bores you&#8221;</a>.</p>
<p>He writes:</p>
<blockquote><p>Two weeks ago one of the speakers at EADIM took me aside and made some helpful suggestions. One was that I should stop writing about politics – &#8220;I find it infuriating&#8221; he said.</p>
<p>He said I should stick to marketing, because that&#8217;s what I&#8217;m known for and what people want to hear about from me.</p>
<p>I respect his views so I listened, said nothing and thought about it.</p>
<p>He may be right but I don&#8217;t think so.</p>
<p><strong>I believe a narrow focus on marketing stunts your thinking.</strong> We live in a wider world; everything we do is affected by what politicians do. If you doubt it, consider the current chaos and ask who is responsible.</p>
<p>[...]</p>
<p>Maybe this sort of thing doesn&#8217;t interest you and you don&#8217;t think it is worth learning from. I disagree. As John Donne wrote, &#8220;No man is an island&#8221;. Nor is our trade.</p></blockquote>
<p>As Drayton points out, marketing is not practiced in a vacuum. Rather, it is connected with many other areas of life. We can learn volumes by observing and analyzing what is happening in other fields.</p>
<p>You see, marketing requires you to understand the world in a way most people never will. It requires you to understand <em>human behavior</em> in a way most people never will.</p>
<p>The depth of your understanding of the world and human behavior is based largely on your study of complicated topics like history and government and politics and (dare I say it?)&#8230; <em>religion</em>.</p>
<h2>What I Didn&#8217;t Tell Travis</h2>
<p>When I replied to Travis, I never explained <a href="http://www.ryanhealy.com/motive-creating-controversy/" target="_blank">why I write about controversial topics</a>. It&#8217;s simple: I like to write about things that I get emotional about. That includes subjects most people avoid for fear of its effect on their business.</p>
<p>But I&#8217;m not too concerned about the potential impacts on my business. That&#8217;s because I feel that writing and publishing ought to be more about changing minds than making a buck.</p>
<p>Sure, you gotta have some money to get by. That&#8217;s why I work. But one of my primary motives in blogging is to persuade readers to see things differently than they do now. The money is secondary.</p>
<p><strong>What do you think?</strong> Is it ever a good idea to discuss your political or religious views in a business context? Leave a comment and let me know.</p>
<p>-Ryan M. Healy<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/poll-topics-for-this-blog/" rel="bookmark" title="June 17, 2011">Quick Poll: Which Topics Should This Blog Cover?</a></li>
<li><a href="http://www.ryanhealy.com/a-little-direct-response-gold/" rel="bookmark" title="February 26, 2010">A Little Direct Response Gold</a></li>
<li><a href="http://www.ryanhealy.com/new-tax-for-my-marketing/" rel="bookmark" title="November 9, 2011">I Demand a New Tax to Fund My Marketing!</a></li>
<li><a href="http://www.ryanhealy.com/big-government-targets-freelancers/" rel="bookmark" title="June 3, 2010">Big Government Targets Freelancers</a></li>
<li><a href="http://www.ryanhealy.com/taxes-kill-business/" rel="bookmark" title="January 5, 2010">How Taxes Kill Business</a></li>
</ul>
<p><!-- Similar Posts took 3.910 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/mix-politics-and-marketing/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Boiler Room Scams: How They Work</title>
		<link>http://www.ryanhealy.com/boiler-room-scams/</link>
		<comments>http://www.ryanhealy.com/boiler-room-scams/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 17:58:31 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Authority]]></category>
		<category><![CDATA[Boiler Room]]></category>
		<category><![CDATA[Business Opportunity]]></category>
		<category><![CDATA[Chargebacks]]></category>
		<category><![CDATA[Coaching Program]]></category>
		<category><![CDATA[Credit Card Information]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[High Pressure Sales]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Persuasion Tactics]]></category>
		<category><![CDATA[Pressure Sales Tactics]]></category>
		<category><![CDATA[Scams]]></category>
		<category><![CDATA[Social Proof]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Unauthorized Charges]]></category>
		<category><![CDATA[Urgency]]></category>
		<category><![CDATA[Wire Money]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=3502</guid>
		<description><![CDATA[Boiler room scams are on the rise, so I feel it&#8217;s important for you to know how this type of scam works. Step 1: You buy an inexpensive product or accept a &#8220;Free plus Shipping&#8221; offer from an infomercial or similar marketing medium. Step 2: Get a call from a boiler room where you are [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Boiler room scams are on the rise, so I feel it&#8217;s important for you to know how this type of scam works.</p>
<ul>
<li><strong>Step 1:</strong> You buy an inexpensive product or accept a &#8220;Free plus Shipping&#8221; offer from an infomercial or similar marketing medium.</li>
</ul>
<ul>
<li><strong>Step 2:</strong> <a href="http://saltydroid.info/anthony-morrisons-television-internets/" target="new">Get a call from a boiler room</a> where you are pitched an expensive coaching or mentoring program.</li>
</ul>
<p>Now comes a decision point. Do you buy what was offered in Step 2 or not? If you don&#8217;t, there is no Step 3. <em>But if you do&#8230;</em></p>
<p><span id="more-3502"></span>
<ul>
<li><strong>Step 3:</strong> Lose a whack of money. Could be $2,000. Could be $30,000 or more.</li>
</ul>
<p>This kind of stuff happens every day in America and in the U.K.</p>
<p>Right now, boiler room scams are on the rise in the U.K. The most insidious scam involves persuading retirees and middle-aged investors to buy non-existent shares that are supposedly going to significantly increase in value in the near future.</p>
<p>Most boiler room scams in the U.S. involve capturing a person&#8217;s credit card information and then making unauthorized charges. Usually, there is a mysterious monthly charge that is less than $100. These charges can go undetected for months. Once noticed, it is difficult if not impossible to get the charges stopped without canceling the card.</p>
<p>Other boiler room scams use high-pressure sales tactics to get authorization, and then charge the card one time for a large four-figure or five-figure amount.</p>
<p>The victims of these scams almost never get refunds. A rare few are able to get chargebacks, but are forced to waste inordinate amounts of time and energy in order to do so. The majority never go to the trouble and just take the loss.</p>
<p>In Britain&#8217;s latest rash of scams, the marks are asked to wire money to a bank, usually off-shore, in order to buy the non-existent shares being pitched. Of course, once money has been wired to another bank, there is no way to get the money back. Once it&#8217;s gone, it&#8217;s gone forever.</p>
<p><a href="http://www.telegraph.co.uk/finance/personalfinance/investing/8466577/Boiler-rooms-I-lost-400000-in-a-share-scam.html" target="new">The Telegraph reports</a>:</p>
<blockquote><p>DH, a Telegraph reader lost £400,000 to such a scam. He was conned by a company that appeared to be genuine – it had an FSA authorisation number and an HSBC bank account, albeit offshore. He has little hope of recovering a penny. [...] The average amount of money lost is £20,000, but the biggest individual loss to date recorded by the police is £1.2m.</p></blockquote>
<p>The situation in the U.K. has gotten so bad that banks are now issuing letters to their customers warning them of boiler room fraudsters.</p>
<h2>Are You on a &#8220;Sucker List&#8221;?</h2>
<p>Boiler rooms usually work off compiled lists of people with similar demographic and psychographic traits. These lists are affectionately called &#8220;sucker lists.&#8221;</p>
<p>An easy way to get on a sucker list is to do what I described in Step 1 above: Buy an inexpensive product or accept a &#8220;Free plus Shipping&#8221; offer from an infomercial or similar marketing medium.</p>
<p>Of course, buying an inexpensive product from an infomercial is no guarantee you&#8217;ll be put on a sucker list. But it helps if that product is about a business opportunity or has something to do with making money.</p>
<p>This is because boiler rooms prey on vulnerable people who are desperate to make money. Greed is a common factor among those who get taken.</p>
<h2>My Personal Experience with Boiler Rooms</h2>
<p>I can say from personal experience that I&#8217;ve never had a good experience with a boiler room. I&#8217;ve spoken with a few, and even paid for some way-over-priced programs back in my early 20s when I was what they call a &#8220;hyper responder.&#8221;</p>
<p>In every case, the offer being pitched was a course, method, or opportunity for making money.</p>
<ul>
<li><strong>The first time,</strong> I paid $5,000 for H. Roger Neale&#8217;s Fast Flip Real Estate Home Study Course. It was, in my opinion, nowhere near worth that much. I didn&#8217;t agree with the methods he taught, so I never used them. A complete waste of money.</li>
</ul>
<ul>
<li><strong>The second time,</strong> I bought into an MLM opportunity. It was an investment of about $2,000 or so. Again, I realized too late that I disagreed with the marketing tactics being employed. Fortunately, I was able to ship everything back for a partial refund. I think I lost a few hundred dollars on this deal.</li>
</ul>
<ul>
<li><strong>The third time,</strong> I made the biggest financial mistake of my life: <a href="http://www.ryanhealy.com/the-dream-stealer-i-wish-i-had-listened-to-or-how-i-lost-30000-on-a-dumb-business-opportunity/" target="new">I paid $30,000 for five vending machines.</a> Although a boiler room was involved in the initial steps of the marketing funnel, the sale was commenced in a one-on-one meeting after a live presentation.</li>
</ul>
<p>I began to wise up after this third episode.</p>
<p>So when I sat down to discuss buying the Denver, Colorado, territory for the Glazer-Kennedy Inner Circle business franchises that were first offered at the 2006 GKIC SuperConference in Chicago, I decided against the opportunity. (I have never regretted that decision.)</p>
<h2>Why You&#8217;ll Give Thousands of Dollars<br />to Somebody You Don&#8217;t Know</h2>
<p>Because of these experiences (and a handful of others where I said &#8220;no&#8221;), I began to catch on to how they were getting me (and many others) to part with large sums of money.</p>
<p>And while there are multiple persuasion tactics being used (authority, social proof, and urgency chief among them), the single biggest persuasion tactic is the use of <em>consistency</em>.</p>
<p>Humans want to be consistent &#8212; and congruent &#8212; in their behavior. Marketers know this. So the sales scripts they use rely on building small commitments in the beginning so that it&#8217;s difficult for you to say &#8220;no&#8221; in the end.</p>
<p>If you agree in the beginning, you can&#8217;t say &#8220;no&#8221; later without contradicting yourself and making yourself look bad.</p>
<p>So pride gets the best of most people and they plunk down a bunch of cash for an opportunity or coaching service that is not going to improve their life in any way.</p>
<h2>Fraud: An Inside Look</h2>
<p>If you have a few minutes, I highly recommend you watch this video. It covers many of the tactics boiler rooms use to manipulate their marks.</p>
<p><center><iframe width="480" height="390" src="http://www.youtube.com/embed/OoB2PKYbu4Q" frameborder="0" allowfullscreen></iframe></center></p>
<p>Take note of how the manipulation occurs. Jim Vitale, the former boiler room sales person in the video above, explains how it works:</p>
<ul>
<li><strong>Authority</strong> &#8211; Authority is established right up front. &#8220;Hey, how are you Jim, the first thing I want to do is to grab a pen, I want you to write my name down. (Now I have control. I&#8217;m already telling you what to do).&#8221; If a person asks too many questions, the authority is reinforced later through the use of what Jim calls a &#8220;slap take-away.&#8221;</li>
</ul>
<ul>
<li><strong>Social Proof</strong> &#8211; Jim says that after setting an appointment to talk with a prospect, he&#8217;ll give the person references. This is the use of social proof. If other people have had success, then you are more likely conclude that you can, too. Unfortunately, many so-called &#8220;references&#8221; are being paid by the company. In other words, they are fraudulent.</li>
</ul>
<ul>
<li><strong>Urgency</strong> &#8211; The phrase &#8220;ground floor opportunity&#8221; has urgency built into it. If you don&#8217;t get in fast, you might get in too late. Urgency is also built into the take-away. It&#8217;s common to mention a limited number of areas or territories, and that other people are &#8220;waiting in line&#8221; for the opportunity to get one. This is urgency created by scarcity.</li>
</ul>
<p>It&#8217;s not that authority or social proof or urgency are inherently bad. But they can be used to manipulate people into making irrational and harmful decisions. This is why they are tools of the trade in every boiler room&#8217;s toolbox.</p>
<h2>How to Protect Yourself<br />from Boiler Room Scams</h2>
<p>If you find yourself tempted to buy into an expensive business opportunity or coaching program, please protect yourself by keeping these tips in mind&#8230;</p>
<ul>
<li><strong>Tip #1:</strong> Always do your research before making an investment. Search Bing for negative/positive reviews and see what you can dig up.</li>
</ul>
<ul>
<li><strong>Tip #2:</strong> If it sounds too good to be true, it probably is. Don&#8217;t let yourself be manipulated by promises of easy wealth.</li>
</ul>
<ul>
<li><strong>Tip #3:</strong> If you must use a credit card to pay for the opportunity, then do <u>not</u> proceed. Say no and hang up.</li>
</ul>
<ul>
<li><strong>Tip #4:</strong> If you must take out a second mortgage to pay for the opportunity, then do <u>not</u> proceed. Say no and hang up.</li>
</ul>
<ul>
<li><strong>Tip #5:</strong> If the sales person asks for your credit card limit or how much credit you have available to use, then do <u>not</u> proceed. Say no and hang up.</li>
</ul>
<ul>
<li><strong>Tip #6:</strong> Do the math! Figure out how much you could <em>realistically</em> make in the next 3 months. Then cut that number in half. Then halve it again. Does your investment still make sense?</li>
</ul>
<ul>
<li><strong>Tip #7:</strong> Plan for the worst case scenario. If you none of the income claims are true, and you never make a penny, will you be able to recoup part of your investment? Can you resell whatever it is you&#8217;re buying? If so, what is the going rate on eBay right now?</li>
</ul>
<ul>
<li><strong>Tip #8:</strong> Talk to trusted friends and family members about the opportunity or coaching program you&#8217;re considering. Get their honest feedback &#8212; and take it seriously. The people who love you most are interested in protecting you from making a bad decision.</li>
</ul>
<ul>
<li><strong>Tip #9:</strong> Last but not least, never make a decision the same day or even the same week. Give yourself at least two weeks to consider any big investment. After you&#8217;ve &#8220;cooled off,&#8221; you&#8217;ll be more rational about the decision.</li>
</ul>
<p>These tips, combined with the information above, should provide you with a good defense if you ever find yourself on the receiving end of a boiler room scam phone call.</p>
<p><em>Oh, and one last thing&#8230;</em></p>
<p>Do you have a story or experience about getting scammed by a boiler room? Please share by leaving a comment below.</p>
<p>-Ryan M. Healy<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/scam-artist-traits/" rel="bookmark" title="March 21, 2011">7 Traits Scam Artists Have in Common</a></li>
<li><a href="http://www.ryanhealy.com/workers-of-iniquity-in-internet-marketing/" rel="bookmark" title="February 1, 2012">Workers of Iniquity in the Internet Marketing Cesspool</a></li>
<li><a href="http://www.ryanhealy.com/infomercial-marketing-lesson/" rel="bookmark" title="December 2, 2009">A $300 Infomercial Marketing Lesson for Free!</a></li>
<li><a href="http://www.ryanhealy.com/creating-a-common-enemy/" rel="bookmark" title="March 13, 2008">Creating a Common Enemy</a></li>
<li><a href="http://www.ryanhealy.com/more-thoughts-on-writing-with-authority/" rel="bookmark" title="September 17, 2008">More Thoughts on Writing with Authority</a></li>
</ul>
<p><!-- Similar Posts took 4.111 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/boiler-room-scams/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Quick Poll: Which Topics Should This Blog Cover?</title>
		<link>http://www.ryanhealy.com/poll-topics-for-this-blog/</link>
		<comments>http://www.ryanhealy.com/poll-topics-for-this-blog/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 22:50:39 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[Direct Response]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Freelance Copywriter]]></category>
		<category><![CDATA[Freelance Copywriters]]></category>
		<category><![CDATA[Makeover]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Options]]></category>
		<category><![CDATA[Quick Poll]]></category>
		<category><![CDATA[Typepad]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=3400</guid>
		<description><![CDATA[I started my first business blog on Typepad. I called it &#8220;On Copywriting.&#8221; It was about copywriting, advertising, and marketing. But because I&#8217;m a freelance copywriter, I attracted mostly other freelance copywriters as readers. In January 2008, I started my new blog here at RyanHealy.com. I decided to reposition my blog to focus on business [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I started my first business blog on Typepad.</p>
<p>I called it &#8220;On Copywriting.&#8221; It was about copywriting, advertising, and marketing.</p>
<p>But because I&#8217;m a freelance copywriter, I attracted mostly other freelance copywriters as readers.</p>
<p>In January 2008, I started my new blog here at RyanHealy.com. I decided to reposition my blog to focus on business growth, with copywriting and advertising as sub-topics.</p>
<p>I did this because I wanted potential clients to read my blog. People who want to grow their business may be more inclined to hire a direct response copywriter. That was my thinking.</p>
<p>I&#8217;m now strongly considering a redesign of this blog (this will be redesign #4). As part of that makeover, I&#8217;m also strongly considering changing the focus of what I write about.</p>
<p><span id="more-3400"></span>With that in mind, I&#8217;d like to ask for your input. I&#8217;ve already got three overarching ideas I think would be good for me to focus on &#8212; mostly because I have experience in these areas and they are topics of interest that I would enjoy writing about.</p>
<p>But just because I think the ideas are worth pursuing as the topics for this blog doesn&#8217;t mean they&#8217;re the ones I should pursue.</p>
<p>So&#8230; of the topics I&#8217;ve listed below, which ones should I be focusing on? You can select 5 different options in the poll below. You can also see the results if you are interested.</p>
<a href="http://polldaddy.com/poll/5153162">Take Our Poll</a>
<p></p>
<p>Thanks for your input. I really appreciate it.</p>
<p>-Ryan M. Healy<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/silence-about-my-copywriting-business/" rel="bookmark" title="July 29, 2009">Why I Avoid Talking About My Copywriting Business</a></li>
<li><a href="http://www.ryanhealy.com/mix-politics-and-marketing/" rel="bookmark" title="November 8, 2011">Is It Ever a Good Idea to Mix Politics and Marketing?</a></li>
<li><a href="http://www.ryanhealy.com/writing-warm-ups-turn-on-your-writing-mind/" rel="bookmark" title="June 30, 2011">Writing Warm-Ups: How to Turn on Your &#8220;Writing Mind&#8221;</a></li>
<li><a href="http://www.ryanhealy.com/wanted-copywriters-who-want-more-clients/" rel="bookmark" title="June 9, 2008">Wanted: Copywriters Who Want More Clients</a></li>
<li><a href="http://www.ryanhealy.com/copywriter-life-stages/" rel="bookmark" title="April 8, 2008">The 3 Stages of a Copywriter&#8217;s Life</a></li>
</ul>
<p><!-- Similar Posts took 3.947 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/poll-topics-for-this-blog/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>A Simple Strategy for Creating and Launching More Products</title>
		<link>http://www.ryanhealy.com/how-to-create-and-launch-products/</link>
		<comments>http://www.ryanhealy.com/how-to-create-and-launch-products/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:04:52 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Lifestyle Design]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[Baseball]]></category>
		<category><![CDATA[Business Ideas]]></category>
		<category><![CDATA[Fail Fast]]></category>
		<category><![CDATA[Full Attention]]></category>
		<category><![CDATA[Goal]]></category>
		<category><![CDATA[Implementation]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New Business Idea]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=2852</guid>
		<description><![CDATA[One of my goals this year is to sell more products and services that don&#8217;t require my direct daily involvement. For instance, I&#8217;d rather sell a product and have it fulfilled automatically than book a copywriting job that I have to spend a couple weeks to complete. Toward that end, I&#8217;m focusing on two specific [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>One of my goals this year is to sell more products and services that don&#8217;t require my direct daily involvement.</p>
<p>For instance, I&#8217;d rather sell a product and have it fulfilled automatically than book a copywriting job that I have to spend a couple weeks to complete.</p>
<p>Toward that end, I&#8217;m focusing on two specific strategies this year:</p>
<h2>Strategy #1 &#8211; Quick Implementation</h2>
<p>Increasing my speed to implementation is a primary focus for me.</p>
<p>I&#8217;m mapping out what I believe is my single best business idea, setting deadlines, and working relentlessly to launch the project as quickly as possible.</p>
<p>I&#8217;m using an 80/20 approach to launch a &#8220;good enough&#8221; product. If the product sells well or shows promise, I&#8217;ll improve the product and the marketing and leverage it as fast as possible.</p>
<p>If the project doesn&#8217;t work, then that&#8217;s okay. Because my second strategy will then come into play.</p>
<h2>Strategy #2 &#8211; Fail Fast</h2>
<p>I don&#8217;t intend for my ideas to fail, but I&#8217;ve got enough experience to know that not every new business idea will be a winner. Some will be losers, some will be so-so, and a few will be winners.</p>
<p>Which means, the faster I fail, the quicker I&#8217;ll get to a winning idea.</p>
<p>This is why I&#8217;m using what I&#8217;ve dubbed &#8220;The Baseball Method of Product Development.&#8221;</p>
<p>The business idea I&#8217;m working on right now is <u>up to bat</u>. Once it launches, if it delivers a base hit, a double, or a home run, then I&#8217;ll keep working to make the idea as successful as possible.</p>
<p>If it doesn&#8217;t work, then I&#8217;ll move to the business idea that&#8217;s <u>on deck</u>. The &#8220;on deck&#8221; idea is then &#8220;up to bat.&#8221; And if the &#8220;on deck&#8221; idea doesn&#8217;t work, I&#8217;ll still have a third business idea that&#8217;s <u>in the hole</u>.</p>
<h2>Plan 3 Products Ahead</h2>
<p>The idea is to have three business ideas total: One is being actively worked on. The second is being formulated, but not actively worked on. The third is the germ of an idea, but not being formulated or actively worked on.</p>
<p>This way, each project gets full attention in its own turn, and back-up ideas are ready to step in and take the place of an idea that has &#8220;struck out.&#8221;</p>
<p>I&#8217;m beginning to visualize the year as having 12 &#8220;at bats&#8221; &#8212; one month to create, launch, and test each product idea. Obviously, if one product or idea takes off, then it receives the focus of my attention until its potential has been maximized.</p>
<p>If your goal, like mine, is to launch more products and business ideas than you have before, then perhaps this approach will help you achieve your goal.</p>
<p>-Ryan M. Healy<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/between-the-idea-and-the-doing/" rel="bookmark" title="November 30, 2010">Between the Idea and the Doing</a></li>
<li><a href="http://www.ryanhealy.com/syndicate-bad-list-management/" rel="bookmark" title="August 23, 2010">List Management, Fake Endorsements, and The Syndicate</a></li>
<li><a href="http://www.ryanhealy.com/from-concept-to-product-in-21-days/" rel="bookmark" title="May 6, 2010">From Concept to Product in 21 Days</a></li>
<li><a href="http://www.ryanhealy.com/secrets-of-a-mega-launch/" rel="bookmark" title="April 7, 2010">Secrets of a Mega Launch</a></li>
<li><a href="http://www.ryanhealy.com/product-creation-work-group/" rel="bookmark" title="October 14, 2011">Product Creation Work Group</a></li>
</ul>
<p><!-- Similar Posts took 4.889 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/how-to-create-and-launch-products/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Business Interviews Galore!</title>
		<link>http://www.ryanhealy.com/business-interviews-galore/</link>
		<comments>http://www.ryanhealy.com/business-interviews-galore/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 14:10:41 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Ben Settle]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Books]]></category>
		<category><![CDATA[Business Interviews]]></category>
		<category><![CDATA[Freelancer]]></category>
		<category><![CDATA[Interview Requests]]></category>
		<category><![CDATA[Jason Leister]]></category>
		<category><![CDATA[Kevin Rogers]]></category>
		<category><![CDATA[Lynn Terry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Personal Questions]]></category>
		<category><![CDATA[stephen dean]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=2782</guid>
		<description><![CDATA[Over the past few years, I&#8217;ve done a number of written interviews with fellow bloggers. You may have seen some of these interviews. But I&#8217;m willing to bet you&#8217;ve missed one or two of them. And even if you&#8217;ve read all of them, I think you&#8217;ll still get some value by revisiting them. So, with [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Over the past few years, I&#8217;ve done a number of written interviews with fellow bloggers.</p>
<p>You may have seen some of these interviews. But I&#8217;m willing to bet you&#8217;ve missed one or two of them. And even if you&#8217;ve read all of them, I think you&#8217;ll still get some value by revisiting them.</p>
<p>So, with that in mind, I&#8217;ve collected together links to some of the best written interviews I&#8217;ve done during the last 2-3 years. Each of these links opens in a new tab or window.</p>
<ul>
<li><a href="http://thecopywritersedge.com/?p=159" target="new">12 Questions with Ryan Healy</a> &#8211; Kevin Rogers asked me a lot of personal questions as well as some out-of-the-ordinary ones that were <em>really</em> good.</li>
</ul>
<ul>
<li><a href="http://www.jasonleister.com/5-questions-with-ryan-healy/" target="new">5 Questions with Ryan Healy</a> &#8211; Jason Leister asked me about business and books. This one is very recent.</li>
</ul>
<ul>
<li><a href="http://www.copywritingdean.com/ryan-healy-the-interview/" target="new">Ryan Healy &#8211; The Interview</a> &#8211; Stephen Dean fired 12 questions at  me more than 2 years ago. I think this was the first written interview I ever did.</li>
</ul>
<ul>
<li><a href="http://www.clicknewz.com/2232/ryan-healy/" target="new">Is Copywriting Important to Bloggers?</a> &#8211; In March 2010, Lynn Terry asked me 5 questions. One of those was, &#8220;Is copywriting important to bloggers?&#8221; This interview also includes 3 Tips for Improving Your Online Business.</li>
</ul>
<ul>
<li><a href="http://bensettle.com/blog/how-to-get-lots-of-new-clients-in-hard-times/" target="new">How to Get Lots of New Clients in Hard Times</a> &#8211; In this interview, Ben Settle hammered me with 12 questions all about how to get clients. Good stuff if you&#8217;re a freelancer.</li>
</ul>
<p>That should keep you busy for a while. ;-)</p>
<p>Enjoy!</p>
<p>-Ryan M. Healy</p>
<p>P.S. By the way, if you have a blog about business, copywriting, blogging, or marketing&#8230; and you&#8217;d like to do a written interview with me&#8230; just shoot me an email at rhealy@gmail.com.</p>
<p>You provide the questions &#8212; and I&#8217;ll provide the answers.</p>
<p>It&#8217;s the fastest way I know of to get 1,000 to 2,000 words of content for your blog. And I might even link to the interview down the road.</p>
<p>I can only accept 3 interview requests right now (I already have one in the queue from December 2010). So if you&#8217;re interested, please email me asap. Thanks!<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/get-your-copywriting-questions-answered/" rel="bookmark" title="April 11, 2011">Get Your Copywriting Questions Answered&#8230; for Free</a></li>
<li><a href="http://www.ryanhealy.com/effective-research-methods/" rel="bookmark" title="April 20, 2009">7 Effective Research Methods</a></li>
<li><a href="http://www.ryanhealy.com/blair-singer-interview-free-audio-download/" rel="bookmark" title="March 19, 2008">Blair Singer Interview: Free Audio Download</a></li>
<li><a href="http://www.ryanhealy.com/writing-warm-ups-turn-on-your-writing-mind/" rel="bookmark" title="June 30, 2011">Writing Warm-Ups: How to Turn on Your &#8220;Writing Mind&#8221;</a></li>
<li><a href="http://www.ryanhealy.com/email-subscribe-button-gone/" rel="bookmark" title="January 17, 2012">Bye-Bye Email Subscribe Button</a></li>
</ul>
<p><!-- Similar Posts took 4.071 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/business-interviews-galore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet Me in Denver in Late September at JV Alert Live</title>
		<link>http://www.ryanhealy.com/meet-me-in-denver/</link>
		<comments>http://www.ryanhealy.com/meet-me-in-denver/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 14:05:19 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Getting Clients]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[Additional Details]]></category>
		<category><![CDATA[Business Partner]]></category>
		<category><![CDATA[Frank Sousa]]></category>
		<category><![CDATA[Glenn Dietzel]]></category>
		<category><![CDATA[Gross Sales]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Joel Comm]]></category>
		<category><![CDATA[Ken McArthur]]></category>
		<category><![CDATA[Late September]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Panelist]]></category>
		<category><![CDATA[Ray Edwards]]></category>
		<category><![CDATA[Sending Email]]></category>
		<category><![CDATA[Simon Leung]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=2262</guid>
		<description><![CDATA[Just a quick heads-up&#8230; I&#8217;ll be attending Ken McArthur&#8217;s JV Alert Live as a panelist on September 24, 25, and 26, 2010. The seminar is being held in Denver, a couple miles east of downtown. I&#8217;ve never attended one of Ken McArthur&#8217;s events before, but from what I hear there is intense networking every day. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Just a quick heads-up&#8230;</p>
<p>I&#8217;ll be attending <a href="http://jvalertlive.com/?id=2894">Ken McArthur&#8217;s JV Alert Live</a> as a panelist on September 24, 25, and 26, 2010.</p>
<p>The seminar is being held in Denver, a couple miles east of downtown.</p>
<p>I&#8217;ve never attended one of Ken McArthur&#8217;s events before, but from what I hear there is intense networking every day. Personally, I&#8217;m excited about this because networking at seminars is how I found <a href="http://www.getclientsreport.com">my first copywriting clients</a>.</p>
<p>It&#8217;s also how I met a business partner that led to a five-figure payday for both me and him. And that&#8217;s just <em>one</em> of the projects we&#8217;ve done together.</p>
<p>So I can personally say that seminars &#8212; especially those that have a strong focus on networking &#8212; have been a great investment for me.</p>
<p>But attending seminars is not just about the networking; it&#8217;s also about the education. At JV Alert Live, you&#8217;ll get to learn from marketing experts like Ken McArthur (obviously), Joel Comm, Ray Edwards, Glenn Dietzel, Frank Sousa, Simon Leung, and others.</p>
<p>If you have any interest in attending JV Alert Live (and meeting me in Denver), you can <a href="http://jvalertlive.com/?id=2894">get additional details here</a>.</p>
<p>-Ryan M. Healy</p>
<p>P.S. If you decide to come, please let me know by <a href="http://www.ryanhealy.com/contact/">sending me an email</a>. That way we can connect at the event and I can buy you a drink. Hope to see you soon!<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/encouraging-twitter-spam/" rel="bookmark" title="September 9, 2010">Am I Encouraging Twitter Spam?</a></li>
<li><a href="http://www.ryanhealy.com/damn-that-ray-edwards/" rel="bookmark" title="August 28, 2009">Damn That Ray Edwards!</a></li>
<li><a href="http://www.ryanhealy.com/the-danger-of-big-numbers/" rel="bookmark" title="September 8, 2009">The Danger of Big Numbers</a></li>
<li><a href="http://www.ryanhealy.com/maestroconference-review/" rel="bookmark" title="June 25, 2009">An In-Depth Look at MaestroConference</a></li>
<li><a href="http://www.ryanhealy.com/working-from-home-an-obstacle-to-success/" rel="bookmark" title="November 6, 2008">Working from Home an Obstacle to Success?</a></li>
</ul>
<p><!-- Similar Posts took 6.941 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/meet-me-in-denver/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Business Predictions for 2010</title>
		<link>http://www.ryanhealy.com/business-predictions-2010/</link>
		<comments>http://www.ryanhealy.com/business-predictions-2010/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 15:42:02 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Predictions]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[predictions]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=1163</guid>
		<description><![CDATA[Here we sit at the threshold of 2010. And in the spirit of prognostication, I&#8217;d like to take a moment to make a few modest predictions for the new year. Business Prediction #1: It Will Become Harder to Fill Seminars Fact: It&#8217;s hard to fill seminars and it&#8217;s getting harder. I can say this because [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Here we sit at the threshold of 2010. And in the spirit of prognostication, I&#8217;d like to take a moment to make a few modest predictions for the new year.</p>
<h2><span style="color:#8C2129;">Business Prediction #1:</span><br />
It Will Become Harder to Fill Seminars</h2>
<p>Fact: It&#8217;s hard to fill seminars and it&#8217;s getting harder.</p>
<p>I can say this because I&#8217;ve experienced it firsthand with a few different clients. Not only that, I personally witnessed one of the largest seminar companies in the U.S. go belly up in late 2008.</p>
<p>I believe there are a few factors at work. One is simply the cost of seminar registrations combined with the cost of travel. Fewer people are willing to shell out $500 to $1,000 in travel expenses on top of a $500, $1,000, or $2,000 seminar ticket.</p>
<p>Another factor is simply the hassle of travel. It&#8217;s already bad. But since the security breach that happened Christmas day on Flight 253, the TSA has enforced onerous rules that make air travel even worse than before.</p>
<p>(I, for one, do not plan to get on a plane if they prohibit me from getting out of my seat or having anything on my lap for the final hour of the flight.)</p>
<p>As a result of the cost and hassle of air travel, I predict that:</p>
<ol>
<li>There will be <em>more</em> demand for quality online training, teleseminars, and webinars.</li>
<li>There will be <em>more</em> demand for intimate local seminars and workshops.</li>
</ol>
<p>If you have any interest in public speaking or live training events, I believe it will become easier for you to attract attendees in your immediate geographic area &#8212; because people still enjoy live events. They just don&#8217;t want to fly to get there.</p>
<h2><span style="color:#8C2129;">Business Prediction #2:</span><br />
A Resurgence of Direct Mail</h2>
<p>Call me crazy, but I like paper. In fact, a lot of people still prefer to read things on paper than on the computer screen. <em>(Here, here!)</em></p>
<p>And I believe that as the effectiveness of email declines&#8230; and as the Internet becomes more heavily saturated with newly unemployed people trying to get their foot in the proverbial door of Internet marketing&#8230; the savvy business-minded marketers will start using (or return to) direct mail.</p>
<p>This does not mean I believe marketers will abandon online marketing. Not at all.</p>
<p>I just believe that direct mail is ripe for &#8220;being discovered again,&#8221; and that the marketers who are paying attention will begin to incorporate direct mail into their overall marketing strategies.</p>
<h2><span style="color:#8C2129;">Business Prediction #3:</span><br />
More Affordable Online Advertising</h2>
<p>Just this week I&#8217;ve seen unprecedented offers for online advertising space. From one company, I just bought up newly vacated space for 26 cents on the dollar.</p>
<p>And another well-known PR firm is offering their flagship products for 33 cents on the dollar.</p>
<p>This may seem like a paradox. After all, if more people are coming online, why aren&#8217;t the rates of online advertising going up?</p>
<p>I believe it&#8217;s because the majority of online marketers and fledgling entrepreneurs want to get traffic for <em>free</em>.</p>
<p>They want to rank well in the search engines. They want to get &#8220;retweeted.&#8221; They want to get &#8220;stumbled.&#8221;</p>
<p>When the free methods prove unreliable, and they&#8217;re finally convinced that they should pay for advertising, what do they do? They get an Adwords account and start a pay-per-click campaign.</p>
<p>So the cost per click for major keywords on Adwords tends to <em>go up</em>&#8230; while the rates for advertising space on other web sites tends to stay flat or <em>go down</em>.</p>
<p>(The cost of advertising space declines even <em>faster</em> when entrepreneurs who don&#8217;t track anything get scared and pull the plug on their advertising campaigns.)</p>
<p>On the bright side, I expect there will be some great deals on online advertising space in 2010. Keep your eyes peeled.</p>
<h2><span style="color:#8C2129;">Business Prediction #4:</span><br />
The End of the Internet <a href="http://www.ryanhealy.com/internet-marketing-life-support/">Marketing Guru</a> as We Know Him</h2>
<p>Have you noticed? More than a couple of the highest profile <a href="http://www.ryanhealy.com/internet-marketing-retires/">Internet marketers have retired</a> and gone underground (so to speak).</p>
<p>I have to believe it&#8217;s a combination of the new FTC rules, shady marketing practices, and the investigative &#8220;journalism&#8221; of <a href="http://saltydroid.info/just-like-my-party/">a well-seasoned robot</a>.</p>
<ul>
<li>No longer are you going to see IM gurus shouting from the rooftops how much they made in a year (or a minute).</li>
</ul>
<ul>
<li>No longer will you see them using black hat (unethical) techniques to &#8220;acquire&#8221; a gazillion followers on Twitter.</li>
</ul>
<ul>
<li>No longer will they &#8220;churn and burn&#8221; every person who comes in the door.</li>
</ul>
<p>You get the idea.</p>
<p>I think this seismic shift is a good one because it will allow people to get back to fundamentals and focus on building real businesses that deliver real value at a fair price.</p>
<h2>More Predictions and Business Advice for 2010</h2>
<p>If you&#8217;d like to read more predictions and business advice for 2010, I recommend these articles to you (each opens in a new tab or window):</p>
<ul>
<li><a href="http://www.michelfortin.com/future-internet-cloudy/" target="_new">The Future of the Internet Is Cloudy</a> &#8211; by Michel Fortin</li>
<li><a href="http://www.terrydean.org/5-ways-to-increase-profits-in-2010/" target="_new">5 Ways to Increase Profits in 2010</a> &#8211; by Terry Dean</li>
<li><a href="http://www.strategicmarketingwebsites.com/how-to-prosper-in-2010/" target="_new">How to Prosper in 2010</a> &#8211; by Gogo Erekosima</li>
</ul>
<p>I wish you all the best in the new year.</p>
<p>-Ryan M. Healy</p>
<p>P.S. If you have any predictions of your own, or if you agree/disagree with anything I&#8217;ve said, I want to hear it. Please leave a comment below. Thanks!<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/direct-mail-advertising/" rel="bookmark" title="February 10, 2010">Direct Mail Advertising &#8211; A Few Observations</a></li>
<li><a href="http://www.ryanhealy.com/business-predictions-2011/" rel="bookmark" title="December 30, 2010">5 Business Predictions for 2011</a></li>
<li><a href="http://www.ryanhealy.com/how-accurate-were-my-2011-business-predictions/" rel="bookmark" title="January 6, 2012">How Accurate Were My 2011 Business Predictions?</a></li>
<li><a href="http://www.ryanhealy.com/business-predictions-2012/" rel="bookmark" title="January 7, 2012">5 Business Predictions for 2012</a></li>
<li><a href="http://www.ryanhealy.com/business-predictions-that-made-me-think/" rel="bookmark" title="January 12, 2012">3 Fascinating Business Predictions that Made Me Think</a></li>
</ul>
<p><!-- Similar Posts took 4.402 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/business-predictions-2010/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>What a Nasty Rash Taught Me about Marketing</title>
		<link>http://www.ryanhealy.com/nasty-rash-marketing/</link>
		<comments>http://www.ryanhealy.com/nasty-rash-marketing/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:34:05 +0000</pubDate>
		<dc:creator>Ryan M. Healy</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.ryanhealy.com/?p=1041</guid>
		<description><![CDATA[Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema. At first, it was pretty mild, but the doctor in Alabama misdiagnosed my condition and gave me creams that actually made my eczema worse! Talk about a goof up. As the eczema spread, I remember being [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Back in middle school, when I was about 11 or 12, I developed a really bad case of eczema.</p>
<p>At first, it was pretty mild, but the doctor in Alabama <em>misdiagnosed</em> my condition and gave me creams that actually made my eczema<em> worse!</em></p>
<p>Talk about a goof up.</p>
<p>As the eczema spread, I remember being embarrassed to wear short-sleeve shirts to school for fear of my class mates finding out about my condition.</p>
<p>By the time I got to Denver, the eczema was out of control. My thighs, trunk, and arms were covered with patches of irritated skin. It was summer time and we were temporarily living in an apartment.</p>
<p>One day, my brothers and I went down to the pool to swim. Now, if you know anything about eczema, then you know that <em>chlorine</em> is enemy #1. It is not your friend.</p>
<p>As I swam, I ignored the pain. Just having fun was distraction enough. But when I got out, the burning started.</p>
<p>Do you know what it&#8217;s like to have a persistent burning sensation over a large percentage of your skin?</p>
<p>An hour after I left the pool, I was in so much pain that I was in tears. My mom tried to help, but there wasn&#8217;t much she could do.</p>
<p>On the bright side, that experience caused my mom to seek out a truly qualified dermatologist to help. When we visited him, he identified the problem immediately. &#8220;It&#8217;s eczema,&#8221; he said.</p>
<p><em>He knew because he had suffered from eczema, too.</em></p>
<p>He prescribed three things:</p>
<ul>
<li>One lotion for my entire body, every morning and night.</li>
<li>Another lotion to be applied to each individual eczema spot, every morning and night.</li>
<li>An Aveeno oatmeal bath or Balnetar tar bath every day.</li>
</ul>
<p>I followed a daily regimen of creams and baths for more than a year. And, thankfully, the regimen <em>worked</em>. The eczema disappeared, and I&#8217;ve been basically free of it ever since.</p>
<p>Now what in the world did this experience teach me about marketing? I&#8217;ll tell you&#8230;</p>
<h3>Marketing Lesson #1: Empathy</h3>
<p>To this day, I&#8217;ve never met a doctor more empathetic to what I was going through than my dermatologist. Since he had suffered from eczema and other skin conditions himself, he had genuine concern and a genuine desire to help me get better.</p>
<p>I could just <em>feel</em> it.</p>
<p>Empathy is probably one of the most effective yet under-employed &#8220;ingredients&#8221; in successful marketing. If you can genuinely empathize with your customers, they&#8217;re going to <em>feel</em> it.</p>
<p>And when there is genuine empathy, trust goes through the roof &#8212; and your customers will do almost anything you ask.</p>
<p>I trusted my dermatologist completely. If he had told me to go bathe in a mountain stream every day, I probably would have done it.</p>
<h3>Marketing Lesson #2: Consistency</h3>
<p>A year of twice-daily creams and once-daily baths? <em>Are you kidding me?</em></p>
<p>It would have been very easy to <em>not</em> follow the regimen my dermatologist prescribed. It would have been easy to do it halfway or give up altogether.</p>
<p>But I stuck with it, and it paid off.</p>
<p>The same is true in marketing. Many times you can out-profit your competitors just by doing the simple things that count, like consistent follow-up.</p>
<p>You&#8217;ve heard that before, right?</p>
<p>&#8220;The fortune is in the follow-up&#8221; and &#8220;Most people buy after 7 points of contact.&#8221; That kind of stuff.</p>
<p>The commonality among these maxims is <em>consistency</em>. Consistency is the key.</p>
<p>And just like empathy builds trust, so does consistency. Put them together and you have two key ingredients for marketing success.</p>
<p>Ask yourself, &#8220;How can I convey more empathy in my marketing? How can I be more consistent in my marketing and follow-up?&#8221; Chances are the answers you come up with will pay off in spades.</p>
<p>-Ryan M. Healy</p>
<p>P.S. Speaking of consistency, I&#8217;ve subscribed to Terry Dean&#8217;s Newsletter for more than two years now. Every month his newsletter shows up like clockwork.</p>
<p>If you&#8217;re looking for solid business advice at an affordable price, you should check it out. Here&#8217;s <a href="http://www.terrydeannewsletter.com">my personal review of Terry Dean&#8217;s Newsletter</a>.<strong>Similar Posts:</strong>
<ul class="similar-posts">
<li><a href="http://www.ryanhealy.com/get-my-print-newsletter/" rel="bookmark" title="August 18, 2011">How to Get My Print Newsletter for Free</a></li>
<li><a href="http://www.ryanhealy.com/five-on-friday-issue-12/" rel="bookmark" title="September 18, 2009">Five on Friday, Issue #12</a></li>
<li><a href="http://www.ryanhealy.com/how-freelance-copywriting-nearly-broke-my-back/" rel="bookmark" title="November 17, 2010">How Freelance Copywriting Nearly Broke My Back!</a></li>
<li><a href="http://www.ryanhealy.com/the-bridge-building-business/" rel="bookmark" title="January 9, 2010">The Bridge-Building Business</a></li>
<li><a href="http://www.ryanhealy.com/side-of-healymonster/" rel="bookmark" title="March 24, 2010">A Side of @HealyMonster</a></li>
</ul>
<p><!-- Similar Posts took 4.566 ms --></p>
]]></content:encoded>
			<wfw:commentRss>http://www.ryanhealy.com/nasty-rash-marketing/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
	</channel>
</rss>

