This Subaru Ad Is So Horrific It Gave Me Goosebumps

The ad writers at Subaru must think they are quite funny. They probably spent hours batting around clever headline ideas to sell cars, none of which actually had anything to do with selling cars. Finally, they agreed on their approach and paid thousands to put a full-page ad in Inc. magazine. Unfortunately, the ad writers’ […]

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Stuck on a Sales Letter? Then Do This…

Have you ever been trying to write an ad or sales letter and just gotten stuck? Have you ever written headline after headline after headline… and still come up empty? Or have you ever completed a sales letter only to discover that it lacks that gut-level punch you know it needs to have? If you […]

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