How the Media Tries to Get You to Vote for Bad Candidates

Old media is still a powerful tool that influences millions of people every single day. Yet the media is far from objective in its coverage of political issues. Reporting is dead; but putting spin on information is alive and well (even if you’re in the “No-Spin Zone”). With that in mind, let’s talk about this […]

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Why Official Stories Are Risky

One of the primary principles of positioning is to be first in a particular category or market. If you can be first in your category, then your prospect will naturally think of you first when he is ready to buy. This principle of positioning works the same way with history. The media writes the first […]

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